I recently visited a tourist destination in the state of Yucatán and I went through one of those moments when you pride yourself on “Mexican ingenuity”. It turns out that this city is known for its colonial architecture, which stands out from a pyramid in the immediate vicinity of the center. The structure has a peculiarity: it is divided into two parts. That is, you start to climb and when you think you will reach the top you realize that after a level there is another construction. When you reach the first “finish line” you have a privileged view of the city center (known for its characteristic yellow color), but also of the top of the pyramid and the view of the endless jungle.
I’m not talking about any of this because I’m promoting tourism for the state or to show the love I feel for Mexico and its cultural diversity, but because I heard the sound of a drone during our ascent. When I realized what a spectacular view there was, my first thought was: “What a good photo I could take with a drone”. We went on and saw a young man of 14 or 15, whom we will call “José” from now on, who offered to take pictures of us with the device.
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In conversation with him, he told us that he is studying high school and that he loves technology. He realized that it was “difficult” for tourists, who are also many every day, to take good photos in this place because they could not capture the entire landscape. So he decided to save money to buy a drone and offer a complementary service to hikers in their free time. While we were in the pyramid, we saw at least four people (including my father) asking for his services. After taking your photos, I offered to send them to you by mail or bluetooth to keep their quality. So far these remind me not only of the visit, but also of a young man who knew how to identify an opportunity and generate a solution.
There are three elements to highlight in this story that can be useful to any entrepreneur or person thinking of starting a business.
First of all, the great ability to observe. Every day we are in contact with many people, different realities and, above all, needs. This what we know as “pain” in entrepreneurship can range from very simple things that I am currently solving (or not) in ways that I am not satisfied with, to major world problems that are still waiting to be resolved . If we have observed any pain, it should also be checked whether the market is attractive. A problem that affects five people is not the same as one that affects thousands or millions of them. When we see that there really are an attractive number of people who could become customers or users, we can tell that we have identified an opportunity. José has probably gotten used to living with tourists on a daily basis and living in one of the cities in the state that has the highest annual number of visitors. Through observation and direct contact with the “problem”, he realized that it could be an interesting opportunity to offer a solution.
Every day we are in contact with many people, different realities and above all needs / Image: Depositphotos.com
Is it enough to identify an opportunity to be an entrepreneur? Of course not. It is therefore necessary to propose solutions. But not just any type, but those who are realistic with our skills and knowledge or, if necessary, are looking for experts who can support us in making use of the available possibilities. A very important topic that we can learn from this example is the importance of considering existing and available solutions, especially those that use technology, as this can make our business more profitable and scalable. In this case, José was probably not an expert on flying drones, but he was a fan of technology that enabled him to know this solution and to relate it to the needs already identified and understand the operation of these devices in a better way. agile.
Another aspect that we can learn from Jose’s example is user experience design. In this case, he could look for the easiest ways to deliver the photo to the customer. Are you uncomfortable sharing your email address with a stranger? Nothing happens, it is sent via bluetooth. Even when he sent me the agreed photos, I was surprised to see that they were more than the agreed. When I asked him why I should send them to me at no additional charge, he replied that it didn’t cost him anything and that instead I would have more options to choose my favorite. That “extra” that he gave me without hesitation made me taste better in my mouth than I already had.
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Although we apply the three lessons José gave us to entrepreneurship, I think they are more like lessons for life. First, because observing the needs around us enables us to identify opportunities.
On second place, Propose solutions that are within our reach;; Giving the extra doesn’t cost anything, but it can make a huge difference to the customer or user, whether it’s a customer, friend, family member, or a stranger.
These three attitudes are undoubtedly to be emphasized, but above all to imitate.