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As an entrepreneur, what should I do at a time like this?

August 26, 2020

It’s time to be a leader instead of a boss. It is important to stay positive, honest, and direct, and without creating panic, to speak to employees.

5 min read

The opinions of the employees of You are personal.

As an entrepreneur, what should I do at a time like this?As an entrepreneur, what should I do at a time like this?


  • It’s time to be a leader instead of a boss. It is important to stay positive, honest, and direct, and without creating panic, to speak to employees.
  • The more thorough the business plan (and contingency plan), the safer it will be to keep business going. Every decision you make must be clear and precise as it determines the future of your company and that of your employees.

s must prepare now for the never-imagined crisis caused by COVID-19, says Prestadero, a community of inter-peoples credit in Mexico.

According to the Telephone survey on COVID-19 and the labor market, prepared by National Institute of Statistics and Geography (INEGI)The number of unemployed adults was 15.7 million at the end of April, 2.1 million unemployed, more than 13.6 million of the population who are not economically active but are able to work.

According to estimates by the Organization for Economic Cooperation and Development (OECD), SARS-CoV-2 will reduce the unemployment rate in Mexico to 7.5% at the end of 2020, i.e. 2.27 million more unemployed than in the previous year. According to the entrepreneurial report produced by Invent Capital, at least 9 in 10 entrepreneurs believe that the pandemic will have consequences for their businesses.

In the face of this discouraging scenario, innovative companies must emerge which, although they are severely affected by the effects of this crisis, can also be part of the solution in the short and medium term, so that the shock is alleviated and negative consequences such as loss of jobs or exit from the market. There are a number of original or disruptive endeavors that can provide solutions and technology to the health, social, and productive challenges that we will continue to face later this year and in years to come.

Gerardo Obregón, founder and general manager of Prestadero.com, He notes that as an entrepreneur, once the new normal has arrived, it is important to be prepared for any inconvenience that may arise, so as to avoid the unexpected event falling like a bucket of cold water. The more thorough our business plan (and contingency plan), the more certain we will be that we can keep our business going. Every decision you make must be clear and convincing as it determines the future of your company and that of your employees.

It’s time to be a leader instead of a boss. Photo: Depositphotos.com

“It is time to be a leader instead of a boss. It is important that you stay positive and that this attitude conveys your employees. When you are honest and direct, you have to say things as they really are. Don’t try to reconcile but don’t panic your team. Remember that you can infect them with a positive or negative attitude. Being honest and communicating will also avoid rumors and spreading false information Can harm your company, ”says Obregón.

At some point the pandemic will end and things have to somehow get back on track. As an entrepreneur, it is your job to watch the sectors move in order to make a safe bet that will help your business get back on track. In the event that your business didn’t survive, your job as an entrepreneur is to keep an eye on the sectors that are performing best in order to start all over again. Don’t join the realm you were in, dare to explore new markets, and remember to step in. The more versatile you are, the greater your chances of success, recommends Obregón.

Prepare for the present and the future, and be aware of technological innovations that can help you reduce friction with your customers, make payments easier, and even improve the relationship with them. A good marketing plan never hurts, the manager concluded.

April 16th, International Day in the middle of a global crisis will be better. The commemoration of 2021 is celebrated with the spirit of innovation that distinguishes them in setting up businesses, thanks in particular to their energy, talent and the creativity of the young entrepreneurs who contribute to the growth of the country.

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