Read for 7 min
The opinions of the employees of s You are personal.
Write a book It may not be the first thing you can think of to grow your business, but it can be of great help s Determine your references and industry experience. It helps to get your name out there and can even result in media coverage for you and your company.
Best of all is the rise of Desktop publishing It has made authorship more accessible to entrepreneurs than ever. You don’t have to sign a contract with a major publisher. Instead, it can either publish your book itself and sell it on Amazon, or advertise it through your website.
While desktop publishing allows you to get your book to market quickly, desktop publishing has potential pitfalls. Avoiding these six mistakes will make you look like a pro, not a beginner.
1. Skip the editing process
You will not end your book if you have written “End” or an equivalent book. Books published by major publishers go through several rounds of reviews and editions before they hit the stores. If you neglect to edit your self-published book, you risk looking sloppy and unprofessional.
You don’t have to sign a contract with a major publisher / Image: Depositphotos.com
Editing should cover grammar and spelling problems, but can also reveal errors in the structure or organization of your book. You may have understated certain topics, or you may have repeated certain points in the text several times. Ask some beta readers for help to review your manuscript and get an idea of what works or not.
2. Pick a bad title
A title can make or break any conversation, be it a book, a newspaper article, or a movie. Your title should draw the audience’s attention while giving you an idea of what to expect in your book.
A common suggestion for business and other non-fiction books is to combine a “creative” title with an indicative subtitle that tells readers what your book is about.
As an example, Deloy Cole from the University of Greenville explains: “For example, the book ‘Eat, Shoot and Go: A Zero Tolerance Approach to Rating ‘is a masterful combination of creative titles with meticulous and content-oriented subtitles. The title alone would not make the reader aware of the subject of the book (other than actually reading it), but the subtitle makes the book more than just an ambiguous scene of taste. “
3. Don’t hire a professional cover designer
Few things will drive readers away like an ugly cover. The images on the cover of your book often catch the reader’s attention before the title. If you are not a professional graphic designer, you must submit this work to a professional who will design an attractive cover that fits the content.
How important is the cover of a book exactly? A survey by The Book Smugglers found that 79 percent of readers said that book covers played a “crucial role” in buying a book, and 48 percent said that the cover “played an important role”. For hardcover books, 40 percent said that an ugly cover would even prevent them from buying a book they’d been interested in before.
4. Neglect the marketing needs of your book
Many entrepreneurs publish a book themselves as a form of marketing for their company. However, your book must also be marketed in order to be effective. In an email conversation, J.J. Hebert, president of MindStir Media, a desktop publishing service provider, said: “Every book needs a marketing plan that starts before it is published and lasts at least a few months after the book is published. Hundreds of thousands of books are published every year. Some social media posts don’t give you the traction you need to stand out and get meaningful sales. “
In addition to social media campaigns, self-published authors must use email lists and newsletters to inform subscribers about the book. Active participation in online industry groups ensures that you are not marked as spam when you talk about your book. Contacting the media (especially on site) can also encourage the start of your book.
Self-published authors should use email lists and newsletters to inform subscribers about the book / image: Depositphotos.com
5. Forget the printed and digital format
Publishing on the desktop is very time-consuming, and that often includes formatting the book. Even after you’ve thoroughly edited the content of your book, it will look sloppy and unprofessional if the text isn’t formatted properly. Even seemingly minor details such as section breaks or the type of file you upload can make a difference.
Authors should understand all the formatting guidelines for the program they are using and carefully review the text for problems before publishing. Keep in mind that e-books and print books often have different format standards. You need to review all versions of your book to ensure that digital readers have no inferior experience.
6. Low prices
Be careful not to over- or under-value your book. The price of an e-book published for more than $ 10 seems too expensive to many buyers. On the other hand, low prices could indicate to readers that your book is not very good. For e-books, the sweet spot for desktop publishing is usually between $ 2.99 and $ 5.99, depending on the length of the book.
For printed books, you can (and should) charge higher fees to cover the associated printing costs. Many full paperback books will be retailing for $ 14.99, and some business books are even more. Find a good balance between profitability and an attractive price.
Prepare for the success of desktop publishing
When done correctly, desktop publishing can make a big difference to your personal brand. It can even serve as an additional source of income that generates money itself and gains new leads for your company. If you take the time to post correctly, you will generate more sales and make a strong positive impression on your readers.