It was known that Steve Jobs said the sentence of at the end of his Apple presentations “one more thing”to indicate that there was a surprise product. This tradition has now been continued with his successor Tim Cook especially for the introduction of the Apple Watch. So what’s the problem?
Apple tried to patent the famous Jobs phrase but was unsuccessful. In accordance with BloombergA London judge ruled that the tech company couldn’t keep the sentence to itself after a protracted trademark dispute with the Swiss watchmaker Swatch Group AG.
See this post on Instagram
A contribution from Swatch (@swatch)
In addition, Judge Purvis said that Swatch’s attempt to register the sentence could have been malicious, that is, to annoy Apple. In addition, he stated that the line likely came from the fictional detective’s television show ‘Columbo’.
- Lee: After six months of fighting, Apple reaches an agreement for the small business with the pear logo to keep it
The origin of the struggle
The conflict between the two companies is not new. In 2015, it was banned from naming its smartwatches iWatch, and so it ended up being named what we now know as the Apple Watch. Later, the Swatch brand tried to register a slogan called “Tick Different” (“Tick different” in Spanish), reminiscent of that of the apple company “Think Different”. So the battle between the two brands has been going on for several years. In all three cases, the Swiss watch company won the battle.
- You might be interested in: Samsung is making fun of Apple
What do you think? Should Apple have won the dispute?