These questions will help you set goals and establish the image of your business. Include them in your business plan.
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When you are creating a business plan for your company, you need to include a mission . This tool can be just as important as the plan and summarizes, in a few short sentences, the essence of your business goals and the philosophy behind it. Also, it is very important that you point out what your company means for customers, employees, suppliers and the community.
The mission reflects every facet of your business: the range and nature of the products you offer, the prices, quality, service, position in the market, growth potential, use of technology and your relationship with consumers, workers, suppliers and competition. .
You must be clear about your niche and study those of other companies to boost your creativity. To create a mission that compresses all elements of your business, start with the right questions. Answering these 10 questions will help you create a verbal image of your company's mission:
1. Why are you in this business? What do you want to do for yourself, for your family and clients? Think about the spark that sparked your decision to start. What will keep that fire burning?
2. Who are your clients? What can you do for them that will enrich their lives and contribute to their success now and in the future?
3. What image of your business do you want to convey? People forcefully perceive something of your company. How can you create the desired image?
4. What is the nature of your products or services? What factors determine price and quality? Identify how they relate to the reasons for the existence of your business. How can this change over time?
5. What level of service are you going to give? Most companies believe they offer “the best service available” but do your customers agree? Define what makes your company give the best customer service .
6. What roles will you and your employees have? Wise captains develop a leadership style that organizes, challenges, and recognizes workers.
7. What type of relationship will you have with employees? Every business has a partnership with its suppliers. When you are successful they are successful too.
8. How are you different from the competition? Many entrepreneurs forget that they are pursuing the same thing as their competition. What do you do better, cheaper or faster than the competition? How can you use the competitor's weakness to your advantage?
9. How will you use technology, capital, processes and services to achieve your goals? A description of your strategy will give you the energy to focus on your goals.
10. What hidden philosophies or values guided the previous answers? Some businesses choose to list that differently. Writing them clarifies the “why” of your mission.
How can you put it together?
Here are some tips to make your mission the best it can be:
Involve those who are connected to your business. Even if you are the sole owner, it helps a lot to ask other people for ideas for your mission. They can help you see your strengths, weaknesses, and things you are missing. If you don't have partners or investors, ask your family or close friends for advice. Choose people who want to see you succeed.
Set aside several hours to work on this. Most missions are short, maximum one page. Still, writing it is not just anything. It takes time to come up with a language that describes the heart and soul of the organization at the same time and serves as inspiration for everyone involved with the business.
Plan an appointment. Set aside time to meet with people who always help you. Write a list of topics that can be discussed. Find a quiet, comfortable place away from phones and interruptions.
Start smart. Explain the meaning and purpose of your mission before beginning, not everyone will automatically know what it is about.
Brainstorm. Consider all the ideas, no matter how silly they sound. If you work with a group, write the answers for all to see. Once you're done, ask everyone to write individual missions for your business. Read them and create one.
Use “keywords”. Once you have a basic idea, polish the language of your mission. Your statement should create dynamic, mental images and inspire everyone to act. Use unconventional verbs and adjectives to bring your idea to life.