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Animoca Brands is aimed at players outside of the Crypto Space who develop large branded games

August 12, 2020

As investments in the blockchain video game sector increase, they are common Criticism of cryptocurrency gameswho focuses on How to protect users outside of the crypto room.

The largest blockchain gaming company, Animoca brands, believes that Acquiring mainstream video games with loyal players and getting in touch with the benefits of blockchain and DLT technology is the best way to attract new audiences to crypto.

Cointelegraph spoke to Yat siuhe CEO of Animoca Brandsto learn more about your company’s strategy to bridge the gap between the main games and the crypto world.

Animoca Brands is aimed at players outside of the Crypto Space who develop large branded gamesAnimoca Brands is aimed at players outside of the Crypto Space who develop large branded games

Animoca Brands has quickly grown into a leader in crypto gamingconclude a global license agreement with Formula 1 before starting in F1 Delta Time and Announcing an initial exchange offer (IEO) of $ 3 million for its title The sandbox on the Binance launch pad last week.

Siu described The sandbox How An example of how Animoca was able to address non-local target groups through strategic acquisitions and expose them to blockchain technologies.

“”When we acquire, we are not buying companies that are necessarily connected to blockchain technology“Siu said,” When we acquired the Excel company, it was a traditional mobile game developer who didn’t fully have the sandbox game on the blockchain network, even though they had a vision to go there, “he continued.

“Not only are we buying a talented team that can do something with this technology, but we’re also getting customers who are already playing the game – and we can transfer those players.”

Betting on the success of a game

Siu emphasized that Animoca seeks to acquire games that “already have a captive audience that is already generating income [y] who loves the product as it is. “

“By taking advantage of blockchain technology, These players get an added benefit that we think is very powerful“he added.

Siu described blockchain as the engine of an outbreak in the gaming industry, similar to the look and feel of online games, but with very different concepts of “property and value”.

“Ownership allows players to have an interest in the success of the game.”

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