Anheuser-Busch InBev, the parent company of Budweiser, Corona and many other beer brands, recently started piloting a platform that allows end customers to track their malt beverages on a blockchain. This isn’t the first example of the company’s interest in blockchain technology. Previously, they presented a number of blockchain initiatives, including a vending machine identification verification system and document management protocols based on this technology.
“For the first time in our European business, this project will create a fully transparent indirect supply network for the end user”, commented Pieter Bruyland, AB InBev European Operations CIO, in a statement public on October 26th.
According to the statement, the new pilot program is to start in 2021. Using a QR code, Leffe beer consumers based in France can view the entire supply chain path for the barley used in each beer package. The blockchain company SettleMint built the platform for the initiative.
Ab InBev has researched a number of blockchain applications over the past year. One of them The initiatives used blockchain technology to check the age of vending machine users and enable alcohol purchases without a cashier. In early 2020, the company also did implemented blockchain technology for its agreements with African ingredient suppliers, Facilitate the management of data and information.
Most of the people who grow AB InBev’s ingredients, including international farmers, interact directly with the brew giant, it said. The new blockchain initiative “It is designed for the remaining 40% of its indirect farmers, many of whom live in European countries such as France, Germany and the UK.”
Bruyland stated: “By connecting the players in the beer supply chain, from farmers, malt cooperatives, breweries, warehouses and transport companies, to a secure and decentralized platform, we can improve traceability and collect data that will help us continue to grow the best ingredients for our beers on sustainable way. “
Ab InBev is not the first beer supplier to use blockchain technology. Heineken took advantage of the technology in the supply chain in early 2019. Many other recognized companies in the world explored the potential of blockchain technology for supply chain management, including Walmart.