Amazon will discontinue “beloved” Prime Now service


Since Amazon Prime When customers showed up in 2007, they got used to an online shopping experience that was almost as irresistibly quick and convenient as walking into a physical store and buying what they wanted at the time.

With the creation of Prime Now Seven years later, buyers were able to order and receive selected goods within two hours.

Amazon will discontinue “beloved” Prime Now service
Amazon will discontinue “beloved” Prime Now service

Today, the online retail giant announced that it will close the Prime Now app and website by the end of the year and instead take over its Prime Now services under the main Amazon app and website, rather than Prime Now existing as a standalone entity .

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“Prime Now has become a customer favorite, attracting millions of Prime members around the world as essential items, gifts, toys, high-quality groceries and more from Amazon and local stores are delivered quickly,” said Stephenie. Landry, vice president of groceries at Amazon, in a statement. “We’re bringing the experience to the Amazon website and app so customers can shop everything Amazon has to offer in one convenient place.”

Integration has already taken place in India, Japan and Singapore.

Originally launched in 2014, Prime Now uses Amazon and affiliated local stores to deliver last-minute items to members at the touch of a button. This has revolutionized the world of online shopping and grocery stores since its inception.

Amazon added that the same “lightning-fast delivery” that Prime Now members have come to expect will now be available through Amazon, giving buyers the option to add more orders after they have already been placed on Amazon or a third-party launch provider. Packaging.

Customers in the US can also add items from their Alexa shopping list directly to their Whole Foods Market or Amazon Fresh cart.

It’s not the first time Prime Now and Amazon have come under the same roof. In 2019, two-hour grocery deliveries were available through Whole Foods Market and Amazon Fresh directly on the Amazon website and app.

“I am very grateful to the teams who have continued to innovate on behalf of our customers to create a shopping experience that is not just convenient,” said Landry. “Is magical.”

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