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Amazon just released a big video game, but it already seems to be a big mistake

May 28, 2020

Though ‘Crucible’ is free and available on the world’s largest gaming platform, Steam, it has already entered and exited the top 100 video games.

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Amazon just released a big video game, but it already seems to be a big mistakeAmazon just released a big video game, but it already seems to be a big mistake

This story originally appeared on Business Insider

Did you know that Amazon, the world’s largest company, launched a new video game on a large budget last week?

The game is called crucibleand you will be forgiven the first time you hear about it. Although Steam is free and available on the world’s largest gaming platform, crucible It has already reached and left the top 100 best video games.

On May 21st, the day after it started, crucible It had about 25,000 simultaneous players, but by May 22nd, it had already disappeared from the top 100 titles on Steam, a list that lists titles with 5,000 simultaneous players.

That means: less than 5,000 people played two days after the start crucible at one point.

In comparison, the most played game on Steam averages around one million players at a time, a place that is generally occupied by Counter Strike Global Offensive (a free game), PlayerUnknown’s battlefields (a great Battle Royale game) and DOTA 2 (another free game).

What Tiegel looks like in action / Image: Amazon via Business Insider

Likewise in Pull out The total share of channels broadcasting the game fell off a cliff.

Interested in crucible It increased at launch, but quickly resolved, as can be seen from the tracking data provided by Thinknum Alternative Data. crucible It had less than 1,000 viewers in the past few days, not the entire day, but the entire audience, based on the metrics collected by Thinknum. The number of Twitch channels that broadcast the game was similar.

These numbers would be bad for a premium game, a game that people had to pay for in advance, but they’re especially bad for a free multiplayer game where the business model is based on attracting a large number of players.

The logic for free games is that you involve a lot of players and then either sell ads that appear in the game based on the large number of users, or sell custom items that players can optionally buy. Fourteen days It’s a great example of this: the game costs nothing and has tens of millions of players. If only 1% of players buy items in the game, the maker of Fourteen daysEpic Games benefits enormously.

In addition, Fortnite has a seasonal Battle Pass that costs $ 10 per plugin and contains a lot of cosmetic items earned during the game, as well as enough coins to buy the next Battle Pass. Through the Battle Pass, Epic games It intelligently encourages continued engagement in your game and may bring you some money.

Without a doubt, Amazon tried to replicate this business model with Crucible. The game has a Battle Pass that works the same as the Fortnite, in addition to the special items that are sold individually, but the rocky start is a big obstacle to getting there.

In short, if no one is playing your game, there is no one who wants to buy these virtual items. This is a big problem if your business model is based on a large number of users.