A blockchain project was launched today for creators of “synthetic media”, a term used to describe audiovisual material generated by artificial intelligence (AI) algorithms.
May 15th Cointelegraph interviewed Arif Khan, CEO of Alethea AI, the company behind the project, about the legal and moral dilemma that the Content “deepfake” (ultra-false in Spanish) and other AI-generated content generated for the consumption of users on the Internet.
Khan’s bet is that Blockchain technology could play a role to ensure that this content is distributed ResponsibleProviding an infrastructure for the licensing, distribution and monetization of legal and authorized creations as opposed to unlabeled and potentially disgraceful media:
“We have to distinguish between” deep fake “or ultra-false content (harmful, illegal, for example ultra-false porn, political disinformation campaigns) and synthetic media (permitted use of faces and voices, creation of clones with your voice) Parents who are about to die with their permission to read an audiobook to their grandchildren). “
Combined with Software company Oasis Labs, All content generated for Alethea AI is marked with the Oasis API in an attempt to restore control to both content creators and those whose images can be manipulated.
Similar to the blue icon that Twitter uses for verified accounts, The company believes secure blockchain validation A barrier between valid and suspicious material is created on its platform. Legal approvals and consent will be the basic criterion so that synthetic media can circulate and make money, Khan said.
He spoke of the excitement caused earlier this year by security officials’ access to Clearview AI. An application that combines a person’s face with photos from social networks By using artificial neural network technology:
“Clearview AI stole photos of people’s faces and sold them to security agencies without their consent. A person’s face and voice data belong to the person and no company should own it. With the Oasis Parcel API, the goal is to keep this data confidential and stored securely and accessed through the Oasis blockchain. The user remains in control of their data that can access it […] and decide how to make money with them. “
Now this AI is used go beyond facial recognition and simulate authentic appearancesKhan admitted that it will ultimately be up to state regulators and citizens to jointly determine what type of synthetic media is in line with public interest. and they do it better quickly, “considering how poorly this technology can be used.”
He argued that the Altethea AI model was allowed for synthetic media It will help educate the public about “the positive use of this technology”.
To illustrate what Alethea AI cConsidered a positive use of AI, the company claims:
“The synthetic media […] They do not require physical human interaction, which is critical during the pandemic, as movie studios cannot produce new content due to quarantine restrictions.
“Now we can allow the actors and their talent agencies License your facial and voice data securely […] Our faces and voices become fully portable, composable and marketable. We will allow users to exercise their own creativity in legal and legitimate areas. “
If there could be anything slightly dystopian In this sense, synthetic media are attractive precisely because they do not require physical interaction, Khan said:
“More than 30 million Americans are unemployed. Dystopia is here every two weeks with a president who shares deepfakes / cheapfakes” (my rough estimate). Our creator program is designed to facilitate the creation of synthetic characters and provide an opportunity to generate revenue for creative use that would trigger synthetic media. “