Although they have a broad user base, Brave users do not seem to use browser features related to tokens and cryptocurrencies.
During one Live stream On May 5, Binance’s CEO of the major crypto exchange, Changpeng Zhao, spoke on Twitter with Brendan Eich, CEO and co-founder of Brave. Eich said his cryptographic web browser reached 13.8 million active users per month at the end of April.to which Zhao said:
“This is probably the most active crypto base, to be honest.”
Nevertheless Eich admitted that most don’t really use their built-in cryptocurrency features. He said that The number of users opting for the cryptocurrency-based Brave Rewards system, which has had their wallets active for the past 30 days, is 1.7 million, approximately 12.32% of all users.
Brave blocks traditional ad crawling
Eich explained that when surfing the Internet, network activity is measured and tracked, and all data is used to target ads to that person. He explained how the system works from the advertiser’s perspective:
“People in advertising who work for the brands that make the products, goods and services we buy will spend a lot of money to get you to buy their goods. So you’re throwing money into and part of this digital advertising system They see an ad or track you so they can decide which ad to show you, but at the end of the day you don’t get any of that money, you just get ads and tracking. ”
Eich explained that The bold browser blocks traditional advertising and tracking and instead allows the user to participate in a “clean” ad and donation model that is private by default.
The The browser’s basic attention token (BAT) should be a unit of the user care account, with which content creators can be supported and users can be rewarded Let them see the ads.
Since many brave users are new to the world of cryptocurrencies, Eich explained this The company tries to involve users by giving them free tokens in exchange for their Brave Rewards program activities. This allows users to participate in the system and earn tokens that they can automatically donate to creators or set monthly fees, as in the case of Patreon. He continued:
“When we started the first time [Brave Browser] For the desktop, it was 40% of the desktop browser share, and when we added the mobile browser, we found that people were less willing to use it, but we’re working to make it more attractive by adding it make it more convenient and rewarding to the user. “
The live stream comes shortly after Binance and Brave have partnered to integrate the exchange with the desktop version of the browser.. The desktop version of Brave Browser now includes a Binance widget that allows users to trade on the stock exchange.
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