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A restaurant’s viral response to “influencers” wanting to eat for free in exchange for advertising

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A few “”Influencer Gastronomy “ They suggested to a restaurant that they invite them to eat their best dishes for free in exchange for being advertised on their social networks “More than 22,000 followers”. The resident’s vigorous reaction went viral and earned him a lot of applause from internet users.

A restaurant’s viral response to “influencers” wanting to eat for free in exchange for advertising
A restaurant’s viral response to “influencers” wanting to eat for free in exchange for advertising

The restaurant Topic, in the heart of Barcelona, ​​Spain, shared the news on Twitter with the proposal of the Influencer. Although the locals tried not to reveal their identities, the bloggers introduced themselves as Mikel and Roberta, who run the @foodgordidos profile on Instagram.

The couple claimed that their profile is “A great opportunity to attract a new clientele”, and from “Promote your website all over the world”. They suggested Topik to “write a post with different photos and different ones Stories (on Instagram) and an article on our blog ”.

“In exchange, invites us to eat your best dishes. We will therefore take attractive photos and videos in order to attract customers who do not yet know your place or who have forgotten your existence, ”wrote Mikel and Roberta.

The offer didn’t convince the restaurant, which was hit hard by closings during the coronavirus pandemic. In a tweet, the managers of the premises have the “Lack of empathy” of Influencer.

“”Did you notice that there is a current pandemic and that the capacity of restaurants in Barcelona is limited to 30% and deadlines? “Topik answered.

“We have lost 50,000 euros since March”that is, a little over 1 million 200 thousand Mexican pesos. “Do you think I still want to invite someone?” He added.

“I have included my employees in the ERTE file (Temporary Employment Regulation File) free of charge, please a little, right? Things are done out of selflessness without expecting anything in return. May your life go well,” the contribution ends.

The restaurant shared the story with its Twitter followers, commenting: “What you should bring to work right away … [sic]. My grandmother said it was lazy. “

The reactions

Reject the “promotion” of Influencer it was more profitable for the restaurant. His tweet collects more than 6 thousand Likes, 2000 retweets and 671 comments, most support.

“It’s scary, but it happens because there are those who accept it. They want to go home, enjoy, put together a long menu, pay the bill, and give a good tip to the team that makes it into the movies and turns . That is the hotel industry that must be defended “replied one user.

“Well done! The same restaurant with this answer applied”pointed out another tweeter.

“I don’t know if I’d be interested in being promoted by some bloggers who don’t even know how to write a simple email without making mistakes. It says a lot about how little they review their work “noticed an internet user.

“I have a lot fewer followers. But I really want to come, eat the best dishes with friends, take photos, have fun and pay you for your excellent work. “said another.

Of course, there were also those who defended the influencers, arguing that “it’s a commercial exchange” or that “it’s the new advertisement”.

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