More and more beauty salons that offer cleaning, styling and manicure services in less than 30 minutes are becoming more popular.
By Marissa Sánchez
More and more women are joining the Economically Active Population. According to the Economic Census of the National Institute of Geography and Statistics (INEGI), of the more than 29 million people employed in Mexico 43.8% are women. Conditions such as single-parent families and the search for women for economic independence have led them to be employed.
If we add to this the lifestyle in the big cities – always fast – then we have as a result a boom in the express services of beauty and personal care. And is that women, however busy they are, will always have time to look good; hence, the beauty salons that offer bridging and styling services in less than 30 minutes and at times from 7:00 am to 11:00 pm are becoming increasingly popular.
The beauty and personal care market is one of the most stable internationally. In addition to INEGI, 8.2% of the expenditure of Mexican households goes to personal care, while potential clients are middle-aged women and men over 18 years of age. Therefore, providing fast and cheap beauty services are a good option.
A trend that has gained strength in the last year is nail stickers . From being just a toy for girls, they became the most popular beauty secret among young women who wanted to wear a perfect manicure without spending much time.
“To achieve a quality service, I recommend approaching companies that not only offer you stickers , but really care about training you and provide you with the best products on the market,” explains Estela Gutierrez, promoter of the Jamberry brand.
According to his experience, the initial investment is approximately $ 1,149.00. “That is what it costs you to become the complete team for the correct application of the stickers, ” he says. This consists of special scissors, orange sticks, mini-heater, nail file sets and spreadsheets, and supplies are purchased through the Jamberry website and payment is made through Paypal or cash deposits.
Estela relies on social networks to promote the purchase of forms of various designs and their services. “This model allows me to supplement my fixed income, besides I have time to be with the family,” he concludes.
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