The drink contains no alcohol and is only available in branches in Denmark and Sweden.
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The restaurant chain Fast food aAnnounced the launch of a new drink on the menu of its branches in Denmark and Sweden. It is a craft beer called “The Royal Cup”(The King’s Cup) produces in collaboration with the Danish brewery Mikkeller.
These types of alcoholic beverages are not widely advertised in fast food restaurants. For this reason, Burger King beer does not contain alcohol to reach two different markets. “It’s a fun and informal treat,” Daniel Schröder, the company’s marketing manager, said aloud Business insider.
Photo: Friday beer on Twitter.
The Hamburg company’s new drink will be distributed in July, parallel to the reopening of the restaurants, after it was closed as a preventive measure against the SARS-CoV-2 virus.
The launch of the product is a strategy to take advantage of the upcoming arrival of summer in European countries. and also an effective way to revive the economy of the American company.
The new Burger King Craft Beer is currently only available in branches in Denmark and Sweden. However, if the drink is a sales success, it could be viewed as an expansion to other countries in the world.