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This article was written by Alex Sixt, a NEXT entrepreneur supported by Assemble.
Since working from home is becoming the new normal for many companies, at least temporarily, posting on social media is an important way for brands to stay connected to their audience. Your smartphone will continue to be one of your best tools to create attractive content on these platforms while social distancing. The Smartphones You can take photos from anywhere and, when used correctly, take photos of sufficient quality for online publication. Although the photos of the cell phones do not match those that were taken professionally, there are several easy ways to improve their quality and stand out from the others on your networks.
A good photo is all about sharpening “your eye” and trusting your artistic instinct. Smartphone photos can be enhanced by playing with a variety of techniques or tips and tricks. Good quality photos are key in social media and don’t require a lot of effort, expensive equipment or a team of photographers.
Here are nine tips on how to take the perfect photos with your photo Smartphone to the Instagram, Facebook, Pinterest and Twitterand help highlight your company’s social networks.
1. Pay attention to the camera lens of your phone
Photo: bady abbas via Unsplash
Every good social media photo starts with a clean camera lens. Before taking photos, open the camera app and take some test pictures for a better overview. It is also helpful to have a glass towel or cleaner on hand every time you want to take a photo. This is the best material to clean the lens quickly and without the risk of scratches.
2. Consider a tripod or stand for your smartphone
Photo: Sander Dalhuisen on Unsplash
We all know that shaking hands can turn a potentially good social media photo into a blurry mess. While it is possible to stabilize the camera with a temporary bracket, the best option for a stable photo is to buy a tripod or a professional bracket for your phone.
They are usually easy to find Amazon And they can significantly improve the quality of your social media photos, especially if you work from home. If you don’t have a tripod at hand and have trouble standing still, try this trick, which I use a lot: keep your elbows close to your body and your feet slightly shoulder-width apart while holding the phone. This can help you build a solid foundation without additional equipment!
3. Use the timer function
Photo: Diego Gennaro via Unsplash
If possible, use the camera on the back of your phone instead of the front camera. The quality is better and your photos will show it. Place your phone on something stable or use your tripod and activate the timer function in your camera app.
I need more time? Check if your smartwatch has a photo app that you can use to activate your phone’s camera. Use the app and the timer function to get stunning photos from more than one arm away.
4. Pay attention to the lighting
Photo: Jude Beck about Unsplash
You’ve heard it before: lighting is everything. It can be difficult to get adequate lighting outside of a studio and at home, but with a few adjustments it is quite possible to get a well-lit photo. If possible, look for natural sunlight and take advantage of the “golden hour”, the first hour after sunrise and the last hour before sunset.
Avoid using flash as this can result in a flat photo. If you can, buy a light ring that provides excellent lighting regardless of the time of day. Taking pictures at home doesn’t have to look like home. Find some areas of your house, think in the kitchen, living room or on the terrace, where the natural light is abundant and indirect. Be creative and your followers on social networks will notice.
5. Play with camera angles
Photo: Ajibola via Unsplash
Playing with unique angles can help make your photos stand out and gives you a variety of options when posting on social media. Angles can create the illusion of depth and height, making your images more interesting and creating more views. Some may make your photo more striking. Try taking pictures from above and below to create a new perspective.
6. Activate the grid lines
Photo: JESHOOTS.COM via Unsplash
Did you know that you can activate grid lines on your smartphone camera? Gridlines are one of the easiest ways to instantly improve the quality of your photo for social media.
This function uses the “rule of thirds”, a theory that suggests that the focus of a photo should be placed at the intersection of these grid lines. This helps create a more balanced photo, making it easier for the viewer to interact with the photo. The activation of the grid line function can be done via the settings of your application and can be deactivated at any time.
7. Avoid manual zooming
Photo: Photo by Zana Latif via Unsplash
Zooming is a common mistake people make when taking pictures with their smartphone. It may be tempting to enlarge your photos to take a closer look. However, this can affect the image quality and possibly cause your social media followers to skip.
There are some alternatives that you can try to get the image you want without zooming. By simply zooming in on the subject (be sure to use the rule of thirds), you can find a more creative background that enhances the photo without getting any closer, or then use the cropping tool. When zooming in to get the perfect shot, be sure to keep the correct two meters for social distance.
8. Don’t be afraid of honest photos
Photo: Toa Heftiba on Unsplash
Not all of your photos should come from your product or service. Honest photos convey a sense of variety on your social media page and show the public the real side of your company. Show how your product or service can be used instead of promoting the goods themselves.
For example, I like to use honest photos to show my employees and to reveal the faces behind the brand. This can encourage engagement across all platforms and help users feel more connected to your business. Customers will love seeing photos of you on social media or photos of your team. We can also consider asking customers about their favorite photo, how they use your product, or how they can benefit from your service.
9. Edit, but don’t overdo it
Once you’ve used these tips to take the perfect photo, you can edit it before posting it on social media. There are a variety of apps that can make editing easy, even if you have no experience with photo editing: Adobe Photoshop Express, VSCO and Snapped They are just a few that allow free and easy editing from your phone.
However, be careful not to over-edit your photo. Your social followers can tell when a photo doesn’t appear real and is less likely to be related to your post. Your customers will love to see some photos with errors or mistakes. This makes your brand more accessible and authentic, and authenticity is the social currency.
Social distance does not mean that you should stay away from your social networks. Keep in mind that many of your customers – and new leads – have more time than before to go through theirs Lining Look for new distractions and social media accounts. So keep your content up to date, current and attractive. Concentrate on the basic elements of photography and let your photos show the authenticity of your brand. Your followers will notice.