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9 strategies to support your employees in the middle of a crisis

June 3, 2020

Read for 8 min

The opinions of the employees of s You are personal.


9 strategies to support your employees in the middle of a crisis9 strategies to support your employees in the middle of a crisis

Companies should realize that customer experience and profit are on their own when they care about their work culture. If you put your employees at the center of your decisions, it will never go wrong.

Culture can be felt in the actions of each of your employees, 365 days a year. It has nothing to do with corporate profits, not being perfect, or following certain rules. The Work culture Here the employees feel empowered to work autonomously and to make decisions that are motivated by the basic values ​​of the company.

There is no doubt that life and business have been disrupted worldwide. Today, transparent decision-making and speed of action are required. The safety and emotional well-being of employees must be the priority of all organizations.

In order to achieve a work culture in which the employees come first, nine strategies have to be considered.

1. Directors set the tone

Employees rely on managers at all levels to set the tone for communication within the company. This is the time when executives need to prioritize to increase the cadence of their connection with employees. Holding meetings with managers and employees creates a space for questions and answers and publishes weekly updates. The President of Maximus issued a public message from the CEO that reaffirmed his commitment to his employees as his top priority on health and wellness issues during the pandemic. The CEO of Yum Brands gave up his salary in 2020 to give bonuses to his managers and to give employees financial difficulties.

2. Empathy in action

Despite the uncertainty, chaos and difficulties, the bosses do something to reaffirm the fact that their people are a priority and that their incomes are protected. Companies generously put themselves in the position of their employees. Here are some companies that give priority to their employees.

  • Caterpillar has withheld annual salary increases and bonuses to help reduce spending in the crisis.
  • Comcast’s CEO and executives donated 100% of their salary to charities to support relief efforts and offered $ 500 million to help employees who were affected by the operation.
  • The BlackRock CEO said they would not fire any employees this year and promised to pay their employees full wages even if they could not go to work.
  • Walmart announced that its employees would receive two weeks’ salary if they were quarantined or infected with coronavirus. And if they couldn’t return to work after two weeks, there would be compensation up to 26 weeks.

3. Humanize work areas

Managers try to hide their weaknesses at all costs. However, when the time comes, people are motivated by leaders who are brave and authentic. Managers can look like elusive ghosts that you hear about when you enter a business, and you never know. Internal employee podcasts break the glass ceiling, demystify secrecy, and offer the responsibility people long for. The beauty of these exclusive podcasts for employees is that they are uploaded to internal platforms and give managers and executives the opportunity to be authentic, show vulnerability and be transparent about what’s going on. Imagine what this means for employee engagement.

The safety and emotional well-being of the employees must be the priority of all organizations / Image: Yuri_Arcurs | Getty Images

4. Be the voice of trust

Make the flow of information targeted and consistent when communicating with your employees. It shows how the current changes affect business and what this means for employees. By examining what changes directly affect people, what changes have been implemented and what steps are taken as a result, the culture “We are all one” is strengthened.

Written communication, visual media, whether real-time video or zoom calls, are essential to provide information about COVID-19 and the protection of employees by the company. A short video message from the CEO can be seen by everyone and helps to connect with people. Salesforce has released a public email titled Together with the Salesforce family to maintain communication with all key partners, including employees.

5. Virtual office culture

With people in quarantine, pets and children are an addition to the virtual workspace. Leaders who normalize the presence of children when organizing meetings and virtual lunches where employees can show off their pets and children eating together are leading the way. Jim Bankoff, CEO of Vox Media joined a zoom call Read family stories aloud.

From cafés and virtual happy hours to sharing baby photos and the question of who their children are, companies are gradually realizing the importance of making contacts and combining activities to help their employees become healthy and emotionally healthy stay.

6. Viable options at home

Not everyone has a ready-to-use home office. Since the work was done from home overnight, many companies have introduced a reimbursement program so that their employees can convert their rooms into suitable offices for remote work.

Slack employees received $ 500 for the transition from home to work, and Twitter announced that all the hard work would be reimbursed. Before purchasing a specific product, contact the HR team to develop a plan that suits you and your company.

7. Redefine expectations as a team

As part of virtual meetings, teams must define or redefine team values. How well you know and live them is an important conversation, regardless of the pandemic. When you review what each of the core values ​​means and how they are implemented daily to support the work culture and align with the business strategy, the emotional states you want to experience remain at the forefront of people’s thinking and help build inclusive environments .

8. Chats

The connection to colleagues and superiors has become important in the world of uncertainty and chaos. A meaningful contact with colleagues, be it through face-to-face meetings, offers a platform to lead the conversation beyond work. Managers ask their employees how they are on a personal level and analyze whether their current environment is sufficient to fulfill their roles and responsibilities. Through the talks, managers can offer health and wellness services as an additional support option. Axis Bank offers its employees virtual meditation sessions, learning modules and informal team meetings to ensure that people feel connected.

Contact with colleagues and superiors has become important in the world of uncertainty and chaos / Photo: Tim Robberts | Getty Images

Prioritize mental health

Social alienation, isolation, border closure and panic shopping can affect a person’s mental health and well-being. Under the real danger of the corona virus, the human fear response is now overloaded. Now is the time for companies to improve employee health programs and mental health apps and offer mindfulness sessions. With over 2000 free mindfulness exercises, employees will find easy and practical guidance to find peace.