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Develop a Reputation as an expert in your industry is a sure way to attract more companies. But how do you get people to see you as an authority in your field? You could do your doctorate, but it is time-consuming and expensive, and yet you would need to find a way to let people know about your hard-earned credentials. Or you could offer to be interviewed on the nightly news if someone with your knowledge is needed. However, this is usually easier if you already know yourself as an expert.
So what are you doing to let people know about yours? Experience? How do you become known for what you know? Below are various strategies that you can use to expand your presence as an experienced professional.
1. Answer questions
Websites like Quora You have millions of questions from people looking for expert answers. When potential customers begin the buying process, they are often the first to go online to search for information or to find an answer to their problem.
Take a few minutes regularly and provide helpful answers on such websites. In this way, people who visit the website with the same question in the future will find that you have already helped someone else and do not expect anything in return. They are considered reliable and accessible.
2. Create content for your company and then create additional content
If you were a space scientist, the institution you work for would expect you to publish your research results regularly in peer-reviewed journals. In most cases, the more you post, the better your reputation will be.
The concept also applies to non-academics, and it’s much easier to publish information online than in a professional journal. We benefit from a lower entry barrier. You can answer all kinds of questions from every phase of the buyer’s journey and publish this information on your website.
When viewers read, share, and link your content, you also get the benefit of Google viewing you as an expert, which in turn brings more traffic to your business.
3. Immerse yourself in selected topics
As mentioned above, it is easy to publish information on a website. Practically everyone can collect information and label it as an article. That doesn’t mean that it will be useful.
If you think about it, this is good news! With so much hyper-generalized information available online, there are many ways to showcase your knowledge and make your website stand out from the competition.
Consider this: someone clicks on the first three or five Google results to answer your question. Suppose four of these articles repeat the same information. Your website, however, offers a more detailed explanation. Who will the reader trust?
If possible, comment on your topic. If you firmly believe that you can back up the data, sharing with your readers will build trust faster than trying to please everyone with a snapshot.
4. Create a course that is required for online viewing
Creating an online course is not for someone who wants to make little effort and achieve high performance. Even with all of the open source software available to create a course, it takes a long time to run the course correctly.
Start researching what your potential customers want to know. The aim is to create a course that will help you to get the knowledge you want. When you have completed the course and found out what you came for, you will have left an impression of yourself as an expert.
5. Write a book
The independent publication made it easier to publish a book. The publisher doesn’t care about the readers. You don’t even notice. You will not know whether you have presented your idea for years or whether you clicked the “Publish” button yourself.
Being the author of a book gives you credibility, even if it doesn’t sell very well. You can also use it as the main magnet for your potential customers with more inputs.
Here’s the key: People assume that when you write a book, you are a credible source of information. There is a complete guide called Special feature: how to write a book in 5 steps (and really finish it) To whom s This can make it easier for you to get started.
6. Gain social evidence
Your prospects take everything you say about yourself with two grains of salt. But by default people will believe everything someone else says about you.
Collect ratings, customer testimonials and ratings on industry websites. Ask for recommendations. Ideally, satisfied customers can give you permission to add your photo to your offer to increase credibility.
Think of all identical items on Amazon. Which one do you buy? The one with the most positive reviews. Which ratings count the most? Those to whom the critic has attached a picture.
7. Be expensive
If you are an expert, you will be paid as an expert. Gary Halbert’s son (one of the greatest copywriters of all time) describes his father in The Boron Letters as follows:
“If he [Gary Halbert] When he found someone was charging more for an ad, he raised the price. He was the best and he published it. Be confident (not arrogant) in everything you do and people will respond well. “
Given supply and demand, you should do the same. Most people are conditioned to assume that expensive is quality. In the minds of buyers, he tells them when you ask more than others that you have superior skills.
In our increasingly networked world, it is just as important to market your experience as to acquire it.
You can group these strategies like blocks of concrete to strengthen your credibility. If you build your experience tower so high that people can see it, it will take decades.