Business

7 reasons to reach your audience with a podcast

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We’ve already talked about content creation, discussed the benefits of having your own book to grow your business, and even recommended good podcasts to listen to in traffic. But what if you’ve made your own?

7 reasons to reach your audience with a podcast
7 reasons to reach your audience with a podcast

Podcasts are audio recordings that are shared in multiple installments on the network and that other users can subscribe to to automatically receive new episodes. That way, you can listen to it when and where you want, subscribe to several at the same time, or download the audios to listen to as often as you want. The technology has been around for nearly 30 years, but thanks to the iPod and iTunes, it became popular in the middle of the last decade.

2018 was a key year as Spotify added podcasts to its catalog at no additional cost to developers. In this way, we can easily reach almost 90 million users, which until then was only possible through iTunes. Other platforms like Google Podcasts or iVoox want us to be able to access them more easily.

As a listener since my college years, but also as a producer of five podcasts, I had to watch this content develop. Unlike vlogs, they don’t require a lot of production or long editing sessions. The technology for recording, editing and publishing has been simplified so that one person with their smartphone can do all of this without any additional equipment.

Why can a podcast help your entrepreneurial project? I started looking for three entrepreneurs who, thanks to the power of the word, will grow their businesses. These are the benefits they will find:

1. Help build your brand

Remember that an entrepreneur needs to see himself as a brand: communicate who he is, what he does and what projects he participates in looking for new professional opportunities. For Eloy López, Director of Comprehensive Financial Forecasting and moderator of Vitalis Podcast, this digital platform has given him a different way of making himself known.

“By word and voice you can transmit other things that you cannot in other media. They can instill confidence and conviction and all of these can help build your brand, make your content more interesting, and make people want to listen to you more. “

2. You can create a community

Reaching people who share the same interests, seek information, socialize, and learn can be a good place to start in building a community that opens the doors to new projects. Gerardo Rodríguez was already a consolidated sales advisor in Tijuana when he decided to start the Cállate y Vende podcast, unaware that it would open professional opportunities in other cities and countries and even become a prominent speaker in the industry.

“Today you are who Facebook says you are, you are who Google says you are. Quote from Seth Godin: “Podcast is the new blogging”. If you’ve ever felt challenged because it’s difficult to build a community on YouTube or Facebook (the Youtubers who started in 2010 had it easy and that you are bothered to lose in 2019 and you would have liked to have started when it was easy was to generate an audience), then that’s what the Podcast offers today ”.

3. You generate authority in your field

After all, the podcast is a means of communicating a message and professionals in the industry can speak about their area of ​​expertise, the topics they are passionate about, or generate relevant information for the industry and position themselves as influencers in that field.

When they realized that there were no Spanish podcasts specialized in digital marketing that served professionals in the industry, Ángel Buendía and Allan Vázquez started Social FMThis will become one of the best companies and will provide access to conferences, workshops, courses or to advise companies on their online strategies.

“One of the benefits is the creation of authority. The idea of ​​the podcast is so that people know you, know what you do and see you as a trustworthy, trustworthy professional in your field, ”says Ángel.

4. You create intimacy with the public

When you can be heard anywhere, anytime without being tied to a schedule to turn on the radio, you can be heard anywhere and create a sense of intimacy and complicity with your listeners that translates into trust and credibility.

For Gerardo, this factor gives him the opportunity to make programs of 30 or 50 minutes that interest his audience if he focuses on the content. “You are most familiar with your audience: you accompany them in traffic, in the gym, while they do their chores at home and listen to you for a long time. It’s not a five-minute YouTube video.”

5. You open a new communication channel

When all brands are already on social media and fighting for public attention and platforms like YouTube have such a number of content creators that it is difficult to stand out, podcasts are growing into a viable, low-cost option that gets the message across and the most important thing is it compliments the other platforms.

“It has given me the opportunity to distribute the content to the same audience that have followed me on other networks without interrupting their activities to read my blog or watch a video, and they can listen to it wherever they want whenever they want, “notes Eloy, who did so and found podcasting to be an opportunity to deal with topics that he had previously covered in his vlog.

For Gerardo, the ease of the start was the key. “It’s a solid and inexpensive option to have a much bigger impact than other platforms you exist on.”

6. You can connect with people who will join your project

As the entrepreneurial project matures and consolidates as a company, it is common for relationships to be built with people from the same industry who have more experience or valuable advice for those starting out. A podcast is an opportunity to give them a voice and share yours too expertise and TU Networking. After all, it’s a great way to talk about what we are passionate about.

For Ángel Buendía, a space allowed him to socialize and invite other specialists to comment and analyze marketing problems that are seldom addressed. “The fact that you have a medium that reaches a specific audience helps you have guests, have people who reach more people, and it becomes a virtuous circle. You need to have an interesting conversation, play it up and make him look like an expert on the subject. “

7. Make an active contribution to your company’s digital image and marketing strategy

“The podcast is a medium that can go a long way in helping you achieve your goals and that has the advantage of being cheap and great fun compared to other means,” noted Eloy, who has more than 20 years of experience in the insurance world took advantage of this to stand out from the competition. “It gives your content a distribution that other media like YouTube don’t have where people have to stand in front of a computer. Do not interrupt other activities. “

Over time, not only can it help you get found on Google searches, but it can also be used in conjunction with other tools such as the website and social networks to make it easier for your potential customers to reach you. “It’s a great tool to grow your digital footprint, expand your digital marketing strategy, and become a digital entrepreneur,” added Gerardo, who incorporated his podcast and vlog into his website.

What technologies can you use to cost-effectively publish your first podcast? I’ll tell you more in the next episode.

By the way, if you’re wondering what the 5 podcasts I produce, you can find them on iTunes and Spotify:

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