These products were born Mexicans, but were eventually acquired by large consortia.
4 min read
Globalization and market opening are phenomena that allow the arrival of products and investments in different countries. Also, many regional brands grow to the point of becoming attractive products for multinational firms that see them as a product with the possibility of becoming popular outside their home market.
Here are six products that were born in Mexico, but were eventually purchased by large consortia.
1. Don Julio Tequila
The European group Diageo bought tequila from Casa Cuervo in a 2014 operation for $ 480 million. The deal gave the Bushmills brand of Irish whiskey to the Mexican group. It should be remembered that Tequila Herradura is also owned by the firm Brown Forman and the Widow of Romero is from the French Pernod Ricard.
2. Granny Chocolate
The famous brand of chocolate bars to drink with the face of the beloved actress of the Mexican Golden Age cinema Sara García is no longer Mexican. The product was born from the La Azteca Chocolate Factory of the brothers Francisco and Raymundo González Barragán in Orizaba, Veracruz, which opened in 1919. Ten years later, the factory would move to Mexico City where they created popular products such as Carlos V It was in 1939 when they launched the famous “Chocolate Abuelita”, but it would have its iconic image until 1973.
In 1995 the Swiss company Nestlé bought some of the brands from the La Azteca Chocolate Factory, including drinkable chocolate bars and others such as Presidential, Freskas, Cajetoso and Almon-Ris.
3. Corona Beer
One of the sales that may have hurt Mexican pride the most was the famous Corona beer. In 2012, the Belgian company Anheuser-Busch InBev acquired the production plants and has perpetual rights to commercialize Grupo Modelo's brands in the United States for $ 20.1 billion in cash. By the way, Sol, Superior, Dos Equis, Indio, Tecate, Carta Blanca, Bohemia and Noche Buena are part of the Dutch company Heineken International
4. Holland ice cream
Image: Ice Cream Netherlands via Facebook
The history of these iconic ice creams began in 1927 at the San Juan Market in the position of Francisco and Carmen Alatorre, who grew to become the top producer of this type of dessert in the country in 1982. The brand belongs to Unilever since 1997 .
Image: Classic Gamesas via Facebook
The Mexican biscuit line was born in Monterrey in 1921 under the name Galletera Mexicana SA de CV.Its flagship products such as Chokis, Mammoth and even Maria biscuits have been part of PepsiCo's portfolio since 1990.
6. Pelón Pelo Rico
It is one of the most popular Mexican sweets in the world for its peculiar flavor that combines tamarind with chili. The history of the Pelón Pelo Rico emerged from the hand of the Jalisco group Lorena, who in 1987 had his popular “Crayon” (the predecessor of the delicacy we know). In 2004 the American firm Hershey's bought all the Grupo Lorena brands .
Bonus: The brand that was never Mexican: Maizena
Maizena deserves an honorable mention. The cornstarch formula (yes, with “C”) is based on cornstarch flour and has been used for more than 150 years. However, it was registered as a trademark in 1856 by the Duryea brothers who made corn starch products at their Glen Cove Starch Manufacturing company. This product was eventually purchased by the Corn Products Refining Co. group in 1900. La Maizena arrived in Mexico in 1930 through the firm that would eventually become Unilever, but became tremendously popular for its ease of adapting to traditional dishes such as atole. .