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When planning their digital marketing strategy, many brands view a webinar as an opportunity to create creative content that sets them apart from the competition.
A Webinar, Webinar, or webinar, basically it is an online course on a specific topic that can help your audience. Not all companies can boast of knowing how to conduct webinars. Achieving the associated goals is a complicated task. In this article, I’m going to talk about the secrets of running a successful webinar.
Why a webinar?
- Sell a product
- New customers
- Gain authority
- Show experience in your professional field
- Create a close relationship with your audience
- Improvement in return on investment (ROI)
- Invite other professionals and reach out to your audience
- Know the needs and objections to a product / service
- It can be automated to be used as a sales tool
I usually do them for startups and almost always add something special to my webinars. This is something free, interesting, and far from the sales pitch. For me, these are the main points and questions to base your preparation on for your webinar:
1. Concise, clear and divided into phases
A webinar should be straight to the point, without mixing ideas, and deliver a clear message. It is certainly helpful to divide the webinar into phases in order to present an organized content that avoids loss of attention.
- Phase 1: Review the topic of the webinar (what will you learn, what can you do after seeing it)?
- Phase 2: Present yourself as an industry expert and try to build a closer relationship with your audience
- Phase 3: Value content that can change / improve your current situation
- Phase 4: raise objections to your market / product / service
- Phase 5: Special offer
2. Give value
Bring something else so that the viewer feels like your webinar is special and provides a great opportunity to learn. It is important to have an item of lasting value. I would recommend having three or four key ideas that will reassure your audience that they will find positive changes when they apply them. Ask yourself what the audience asks you the most and what they struggle with the most.
3. Dynamic and participatory
Use a tight tone, stay away from a master class. It is also important that you use visual elements to stimulate your speech and always encourage participation. To start with, ask where they see you from. As you ask them about their experiences during your statement, imply them. Also, ask questions that highlight the problems that arise if you don’t buy your product / service. For example: What are the main difficulties when you face X? Your audience’s responses will later be used to highlight the merits of your product / service.
4. Offers bonuses to keep them going until the end
It is imperative to start with something that will attract the audience and stay through to the end because then you will make your offer. For this it is very useful to give a bonus. Offer your audience a gift (download, discount, gift, etc.) and promise that by the end of the webinar they will have what they expect. That way, a huge chunk of the public decides to be around for the entire webinar, hear all you have to say, and build a closer relationship with them. What can you offer your audience that is interesting so that they stay until the end (until the offer)?
5. Eliminate fears / objections
One of the most important points of the webinar is that you are facing any fears that might arise when buying your industry / product / service. If you have met all of the previous points and arrived at the point of sale, you have already worked on the concerns they had about your industry / product / service.
Give them confidence, talk to them emotionally, remove their fears from your own experience. In the webinars in which I have offered training, I have always achieved better results when speaking from my point of view. You should never tell them just about your product / service that information is already available on the internet. Just tell them about the anecdote, about real success stories, about solving problems in daily life. Only then will they lower their armor and be ready to listen to you when you have something to offer them. People learn more with practical things and real-world experiences: What other success stories about your product can you show them to make them feel identified?
6. Specific offer
For webinars nothing more than a special offer that is only available on certain dates (countdown) and cannot be found anywhere else. I would recommend that you use a discount of at least 30% to make it attractive and that you also include other bonuses that promote sales as these bonuses are used to resolve other issues or objections. For example, if you’re selling a marketing course on social media, a potential bonus is a booking calendar. It’s something related to the course that saves time and provides solutions. What’s the compelling offer you can make? What bonuses can you add to save time?
In summary, we can say that if you create a webinar with valuable content that will help your audience face their objections and make them an irresistible offer with additional bonuses, the webinar will be a success and the ROI that you compared with time that you spend on other actions, it becomes much bigger.