The opinions of the employees of You are personal.
Benjamin Franklin once said, “Tell me and I’ll forget. Teach me and I will remember. Make me do it and I will learn ”. While these words can be applied to different areas of life and business, they specifically consider their value in one area: Moviesespecially those who come from Disney (as they are the best when they get involved).
You just have to watch how Find Dory triumphed at the box office. In total, the worldwide box office for this Disney film grossed $ 52.47 billion in two weeks of its release. So we can certainly learn some lessons from how we can attract customers willing to pay.
1. Entertainment sells
It’s no wonder why Disney movies sell so well – they’re great stories. We love humans Stories And when it comes to telling a good story, Disney is the best. It’s always a pleasure when an ad entertains us instead of just selling us. As consumers, we respond better.
The titans of advertising always knew it, and over the years many commercials have become memorable due to their high entertainment value (sex in commercials is another reminder of the effectiveness of “entertainment” in the marketing, albeit darker and in a completely different context).
Disney is entertaining at its core. Sell stories, superheroes, action, drama, and more (not to mention CDs, DVDs, and merchandise).
Marketing sucks now than other companies. There is little entertainment and too many offers. You have no personality. Traditional commercials are boring, and now we have ads online that aren’t good either (according to The Atlantic’s Derek Thomson).
Consider the major online marketing platforms: Yahoo didn’t know what to do with large audiences. Twitter is still struggling to figure out how to benefit its users. Facebook hardly makes any real advertising revenue. And Google is the giant that no one could remove from the throne. Most online advertising just doesn’t work. Why? There’s nothing interesting in face cream or protein shake commercials unless you create a good story.
2. Long-term memories
What sets Disney apart is that we can relate to their films on a very personal level. At least their characters will stay in our memory forever. Mickey Mouse remains an icon and is a great example of what the company can do with a cartoon character. In fact, the concept of using mascots for sports teams was inspired by Disney’s talent for generating characters who identify with the audience.
Marketers can be successful with pets too if they know how to use them well. Tell me if you don’t remember a particular tiger from a cereal box or a young man named Francisco who comes in cans of chocolate powder.
3. It is important to align the goals with the strategy
Believe it or not, Disney movies have a lot of strategy behind them. They have excellent leadership, coherent planning, and great culture. At Disney amusement parks, customers are “guests” and jobs are “roles”. The staff are “performers” and all of their beautiful chaos has a strict method.
Everyone at the Disney and Pixar studios works to make adorable, engaging, and entertaining films. It all seems magical, but an enormous amount of work goes into every pixel that moves.
Everyone at Disney speaks the same language. Everyone has a role. The company continues to employ a wonderful form of leadership that gives freedom to its teams. Together they take risks and come up with ideas that can go against the current (Was anyone expecting the hit that would be Marvel’s Deadpool?).
Marketing requires integrating all parts of the business. For many companies, however, marketing is just another merger. This result only becomes important when legal, operational and personal aspects have been clarified.
4. Disney movies are fun
When it’s fun, there is value. Disney films take you into another world, give you a helping of fantasy in real time and fix you on the edge of your seat. Action, drama, emotion, animation, digital and sound effects are used. Disney even produces 3D versions of their stories to keep you excited.
The stories themselves are exciting stories of heroes and villains, of good versus evil and sometimes of finding yourself. A lot happens in a Disney film.
In fact, the trailers, post-movie marketing, posters, branding paraphernalia, and all of the tools that are available before and after Disney movies premiere are just extensions of the drama. Now we also have YouTube and TV shows that show what’s going on “behind the scenes” with interviews with cast and crews and footage about how the movie was made.
Companies, on the other hand, take care of the marketing when it comes to accounting. Evenly. Stiff. Heartless.
Of course, not all industries can take the liberty of “having fun,” but there are ways to create marketing plans that pick them up and highlight them. There is no rule that marketing a business should be boring or unimaginative.
5. Disney prioritizes the imagination
Even the driest industries can find ways to generate great content. Write while you speak! Be exact! Let your sense of humor show! Tell your story visually! As HubSpot’s Corey Wainwright once said, “I think marketing has gotten boring, but it’s not boring to generate a million dollars in sales when done right.”
So drowsy brands are only weak because everything is an opportunity. Disney has managed to make money from the same character for decades – Mickey Mouse – something that should have exhausted its strength years ago, but it doesn’t.
Disney just doesn’t know what “boring” is. Neither does Apple with its iPhone or the BMW Mini. Decades later, we still love Disney because we love fantasy.