If you are new to the “Do it Yourself (DIY)” business model, make sure you do things the right way to protect your sanity.
6 min read
The opinions expressed by employees are personal.
The world of entrepreneurship can seem extremely complex. After all, entrepreneurs have many different responsibilities in their dishes. From the development of products and services to the management of suppliers and marketing campaigns, the list of pending seems to never end.
Despite this, the much-cited “keep it simple, stupid” cliché still has a lot of meaning for entrepreneurs, especially for those who bring this attitude of doing it all alone. If you keep your attention on one thing and do it simply, you will avoid stress and fatigue. Here we leave you a guide for the DIY that is in you.
1. Focus on the one thing that your business does best
One of the most common mistakes that new entrepreneurs make is wanting to do everything for everyone. They want to offer a wide variety of products and services looking to get the attention of their audience. The problem is that doing this usually results in mediocre work in all areas, rather than doing things right.
This is perfectly illustrated in the case study by George Deeb, partner of Red Rocket Ventures. As he points out in an article, the difference between a failed and a successful presentation is to have only one area of focus. The company that was successful had a clear vision: to be a digital seller of furniture for restaurants. The company they rejected had five areas they wanted to focus on, including sales, ecommerce and artificial intelligence.
Having so many divergent services requires several business strategies. It is a sure way to dilute your resources. Focusing on one thing will allow you to innovate and specialize to offer something much better than the competition.
2. Automate as much as possible
You only have 24 hours in the day. What business activities deserve your time the most? You don't want to spend your precious hours analyzing data or doing mundane tasks that detract attention from other activities that could make you attract the attention of your audience.
Automation tools can help entrepreneurs better use their time and even do tasks that would be too complex for them. For example, a tool that I have seen that works for many entrepreneurs who sell digital products is Kajabi, an all-in-one solution that makes site design, marketing campaigns and much more.
In a case study on her website, motivational speaker Chalene Johnson created a 30-day challenge by offering a series of videos to help students set goals. The Kajabi system delivered the video sequence automatically to students, regardless of whether they had enrolled or not, allowing Johnson to focus on creating more quality content. The campaign inspired more than 75,000 people who ended up becoming customers and who used the tool.
3. Make things easier for your audience
In an article for Virgin, Charlie Marshall, founder of Loaf, explains that his company uses what they call “mom's test.” “Is it simple enough for my mom to use it? Would this newsletter make her smile? Would you understand what we tried to say? If the functionality is intuitive for those who are not so technological, most likely, most customers have an easy and enjoyable experience. ”
Lead generation is just one more area in which the value of the simple becomes evident. Many landing pages have a format in which they ask customers to sign up for information or sign up for a newsletter. Although getting this information is essential for the sales process, asking for too much information means that customers don't want to fill in all the fields.
According to Dan Shewan of WordStream, landing page registration formats show higher closing rates when they include more than seven fields. Ask only for the information you really need and this simplifies the process for your audience, improving conversion rates. This same principle applies to shopping carts and any other area in which the customer interacts: the less steps they have to take, the easier it is for them to buy you.
4. Have a plan for future growth
You may now be able to handle the workload, while your business is still relatively small. But what will happen when it starts to grow? The more hats you try to wear, the harder it will be to do well in all areas. You will end up with less time and energy for the most important things. You may even lose the passion you feel for your startup when it starts to unbalance your personal and work life. Therefore, having a plan makes all the difference.
Will you hire full-time employees? Will you bring a partner? Will you hire outside? Working with a co-founder can be a great way to share the burden so that both can specialize in what they know to do without ending up exhausted. According to information from SmallBizTrends , startups that have two founders enjoy three times more user growth than businesses that have only one founder. They are also 19% less likely to fall into the traps of the premature scale, which is a common denominator of failure among startups.
Simplicity should be the way you do business. By taking steps to streamline your internal operations and make things easier for your customers, you can improve productivity and do a better job to reach more people.