4 tips for choosing an effective company name

7 min read

This article has been translated from our English edition.

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4 tips for choosing an effective company name
4 tips for choosing an effective company name

  • The keywords of your choice are in high demand.
  • Your company name options are original.
  • Make sure your keywords are legally available.
  • Your options are easy to use.

Make sure your brand identity is unique to build a successful business.

There is no second chance for a first impression. As a company, first impression, first contact, is with your brand, and a good name is everything. It’s the central theme and foundation on which your business is built. Everything else is about her.

When people hear your brand name, it should immediately give them an idea of ​​what your business is. Whether this is the case depends on the effectiveness and relevance of your company name to your company. Imagine a brand called “Foreign Designs”. What comes to my mind first Fashion? Architecture? Now imagine if this brand tells you that it is dedicated to the production and distribution of food, or that it is a security company.

Be aware of the fact that every time people hear your company name, they get an idea of ​​what it is about. Hence, you should be careful and think about the choice of the company name.

Make sure you don’t choose an existing name. Image:

Your company name indicates your business identity. Many companies have failed simply because they chose the wrong company name. Choosing an effective name is critical to how your brand is perceived, which will affect how it is received in the marketplace. Here are four pointers to help you choose an effective company name.

1. The keywords of your choice are in great demand

The key element of an effective company name is that it can draw traffic on its own. Your ideal business should be solving a problem that people have. If so, people should already be looking for the solutions you offer.

With tools Google As with Google Trends and the search feature, you can find details on how people search for your business solution. You can use Google Trends to track past trends based on your business proposition. You can also view current trends and determine how they are affecting your business and your choice of company name.

If you want to choose an effective company name, you should already consider suggestions. The point here is to put those keywords into tools. These tools will show you the demand for these keywords. If your chosen keywords are in high demand, you are on the right track.

2. Your company name options are original

There is hardly anything new under the sun. However, it is a bad idea to choose a company name that is already in use. Instead of impressing people, it turns them off. Worse, it may never work as the existing name dwarfs your name until it no longer exists.

Imagine another brand called “Mark Donalds” appeared today. Not only can they be sued, but they would deserve the public’s dislike. People want to see you make the effort to serve them.

While naming companies can be a difficult process, it is worth the end. A good brand is known for its originality, wit and authenticity. With these characteristics, everything that the brand represents becomes valuable to your target audience.

Take advantage of the various business naming services and their plethora of naming methods. One of these services will ask you to enter the keywords that represent your company. These keywords will generate some name combinations and options that may work for your brand. An example is NameOyster, that creates names with artificial intelligence.

Another good example is Brand new name. They offer a collaborative approach to naming companies. It works so that you get access to a platform where you can run a competition and involve hundreds of talented creatives who generate inspiring and innovative name ideas for your product and business. And to make sure you get the best result, a Best Idea Award will be given which will encourage the creatives to come up with powerful options to win.

3. Make sure your keywords are legally available

As many seasoned business owners can attest, it is possible to create an amazing company name and start creating the brand identity (including the logo and other elements) to determine that the company name is not legally available to you. its usefulness.

Take into account the legal availability of your options to avoid unnecessary effort and resources. Regulators often have a business availability checker on their portals. You can also request a physical availability check for trade names.

Once you can confirm that your options are available, it will be easier for you to choose the most effective ones to build a sustainable brand. The business naming process can easily get frustrating if you just quit the branding process and find that your efforts have been wasted on unavailable names.

4. Your options are easy to use

If your potential users are having a hard time pronouncing your company name, you might be setting it up for a mistake.

Using unfamiliar names is fine as long as they are easy to pronounce. You don’t want people to guess or ignore details about your company and brand identity.


Put yourself in the shoes of your target group. Read out your company name options. Learn about other people’s thoughts and see how easy it is for them to pronounce them. Your business is to serve people and do it against them.

There are many tips out there for naming your business, but the pointers provided in this article will help you beat the stack and choose an effective name for your business.

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