7 min read
With the kind support of Imran Tariq
- According to Google, two thirds of users have it Smartphones You prefer applications with a wide range of functions.
- Optimizing, incentivizing, sending notifications and automated messages to your users makes all the difference.
- It’s not enough to be fast and have thousands of features, but you know what your potential customers are looking for.
When it comes to smartphone apps, there are critical success factors. Developers need to make sure that the main application runs extremely quickly, with minimal errors, and that a user journey is designed that meets expectations as to why someone downloaded it in the first place.
However, the application race is not just about fasting or the fight of the strong. Developers need to weigh and balance some variables like speed, performance, features, and reward systems in order to achieve a general user experience. According to Google, two thirds of smartphone users prefer apps with a wide range of functions.
Which characteristics are particularly important for your target group? Here’s how to create an app Smartphones stand out among other things.
1. Keep optimizing the App Store list
Companies have similar goals when adopting a mobile app: they want more downloads (which requires seamless onboarding), more engagement (which requires a fun or fluid experience), and high customer loyalty (which means audience needs to stay interested). An attractive app store tab draws people in and hopefully brings them towards a smooth onboarding process.
Organizations need to keep improving their list of uses in business as there are billions of competitors in the marketplace. It is not enough to publish attractive features. Rather, marketers should show attractive usages, benefits, and rewards when users install the app. A list should not be instructive yet. (Save this part for inclusion.) An excellent list focuses on all of the benefits of using the app. It emphasizes the value a user receives, e.g. B. Saving time and money and / or valuable information that gives him a competitive advantage (e.g. knowing how to avoid traffic during rush hour).
2. Incentives for users with a reward program
Slightly more than half of users are more likely to use a branded mobile app that offers rewards or points, according to the same Google study mentioned above. An incentive system prevents people from getting bored with your app or from forgetting about it. From a user perspective, an incentive system works for two reasons: people feel like they’re making progress as they unlock higher levels of performance in the app, and they can also see what’s next beyond the horizon. For brands, loyalty members are more profitable. A 2018 Accenture study found that 42 percent of customers participate in retail loyalty programs and generate 12 to 18 percent more sales.
Global companies employ incentives on digital platforms for the reasons mentioned above. For example, tech giant HP recently reached out to Versus Systems to bring its in-game reward platform to more of the brand’s users. The Los Angeles-based company, which implements an in-app advertising tool that allows gamers to access branded products, will pre-install reward software on HP’s OMEN and Pavilion gaming laptops and desktops.
3.Send push notifications (without being so intrusive)
Push notifications lead users back to your app. However, these reminders must be made accordingly. A notification should personalize the brand’s interaction, provide useful information, and be done with care. For example, a big vacation promotion or a 40 percent discount are compelling reasons for a target consumer. A reminder should never be a desperate plea for continued use of the app, as it only annoys busy people. Could be considered Spam annoying.
You lose fans if a mobile app is muted for a long time. So think about the purpose, context, and message of a notification, and take into account that the owners of Smartphones They have a short attention span. “When users want to receive notifications, they should be infrequent, relevant, and personal whenever possible,” said Matthew Pierce, CEO of Versus. “The goal is to remind users that they can get the value that is important to them. If done right, people can go back to an app. “
When people come back, the next steps need to be simplified and the benefits clear. One confusing journey will remind the user why they stopped using the app at all.
4. Use automated messages in the application
Optimization is a moving goal as consumers always rate an application based on its numerous options in the marketplace. In addition, users’ preferences, tastes and behaviors are constantly evolving. However, there is a clear trend in people’s expectations: the public wants extremely comfortable experiences. Another Accenture study found that more than half of consumers have become more impatient and want a buying process that requires minimal effort.
The messages in the application keep users informed and continuously communicate options or offers that may be of interest to them. This includes important notifications such as the impending expiration of an offer or a reminder to install a version update. Depending on your budget, it can make sense to install chatbots, which are AI-assisted chat interfaces. Bots can increase engagement and provide real-time customer support to users around the clock.
Applications must meet the high expectations of technology professionals. If they’re not fast, streamlined, and reliable, they’re ditched in favor of more competitive options.