DC It has two of the most famous characters in comic book history; Superman Y. Batman However, when it comes to movies wonder is way ahead. Spider Man it started things, but it was the success of Hombre de Hierro what really pushed superheroes into the public eye. Captain America, Guardians of the Galaxy, Thor, Black Panther Y. Captain Marvel They became huge box office hits. Avengers: end game even broke the record for User picture $ 2.788 billion.
Justice League was DC’s answer to The Avengers. Growing up with cartoons on Saturday mornings, I couldn’t wait to see “World’s Greatest Superheroes” on the big screen together, but I was very disappointed when it came out in 2017. The action was weak, the memorable story, superficial characters, everything felt rushed.
I close and open my eyes and it’s already 2021 and the original director Zack Snyder got his version of released Justice League on HBO max. After watching it over the weekend I have to say that it feels like a completely different movie and has a rating of 8.4 IMDB it is well deserved. Why was the first version unsuccessful and this one successful? The answers also apply to companies. Here are four key lessons entrepreneurs can learn from the Justice League from Zack Synder.
Know your audience
If there was one person his audience knew, that was it Steve Jobs. He knew his audience was frustrated with PCs, and he knew people would be willing to pay more for quality products. He also knew that style is important to a lot of people, even when it comes to technology. Manzana changed the entire market by itself with his iMacs, iPods Y. iPhones.
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Zack Snyder knew DC’s greatest characters deserved a great story full of action scenes, and that’s exactly what he delivered with the Synder cut. If you sit for four hours and two minutes, you might think the film could be extended, but outside of the epilogue, the film is doing very well. It gave the fans what they wanted and rekindled interest in the DC superhero team.
Elon Musk is a perfect example of an entrepreneur who knows his audience. Telsa owners buy them because they don’t want to contribute to climate change and enjoy a quiet cabin (thanks to the fully electric motor). It also included an option for drivers who want to show off Telsa’s crazy and ridiculous modes, as well as an autopilot.
A good story is powerful
The Titanic James Camerons sounded silly on paper. A film about the sinking of a ship. Great super offer. We all know the end; The boat is sinking. To make matters worse, the $ 100 million budget got out of hand and the final mark ended up somewhere over $ 200 million. People assumed (myself included) that it would be an absolute disaster. We couldn’t have been more wrong.
Titanic It broke all kinds of records and became the highest grossing film of all time. With all the positive press I had received, I decided to see them in the cinema as there was nothing to see and I really enjoyed it.
One of the reasons why Avengers: Infinity War Y. Avengers: end game You did so well was the compelling story. We have been invested. We needed to know how they were going to defeat Thanos.
s have to learn that Art of storytelling. This is one of the reasons why the manager of the now deceased Theranos, Elizabeth Holmes and the CEO of We workAdam Neumann were so successful that they were able to take advantage of our desire to be enchanted. The sTorytelling It brings ideas and concepts to life in the minds of investors and customers and is a surefire way to increase your business results.
Pictures make a big difference
One of the lessons I learned early in my business career is that our eyes can be fooled. Magicians use this to their advantage. Some sellers are using it against us. Through deception or distraction, we see what they expect of us.
By investing in real estate, my mentor taught me not to look with my eyes but to look at the numbers. It is something that Robert Kiyosaki repeats in many of the books in his series Rich father.
s need to learn to use visuals to their advantage in every part of their business, including presentations, products, packaging, logos, offices, and colors. For the past two years I have bought Olympus (OMD camera), Facebook (Oculus Quest) and Apple (iPad) products and the packaging has been perfect every time. They exuded quality and the products themselves were even more impressive.
We like to think that we buy with logic. We don’t do that. We buy on emotions and justify logically. I learned this from one of the greatest copywriters of all time, Joseph Sugarman, in his excellent book Triggers.
Ask your friend why he bought a BMW and he will tell you about the warranty, comfort, engine and safety features, but the truth is it was bought because he wanted to. They wanted the prestige that comes with owning a BMW. You wanted people to say, “Nice car.” You don’t get that with a Toyota Camry or a Honda Accord, but with a BMW or Mercedes, ah, that’s different.
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Logic only gets you so far. s need to learn to use their customers’ emotions. One of the best ways to do this is through experiences that surprise and delight customers. In this viral era, stories like Lego and the 7-year-old boy who lost his ninja, Trader Joe’s handover to an 89-year-old man, and Peter Shankman’s experience with Morton’s steakhouse are classics and exciting people.
It just goes to show that with a little extra care, you can win customers for life.