4 lessons you can learn from magicians to help your startup succeed

To become a leader who connects with people to show them that the impossible is possible, keep these keys in mind.

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4 lessons you can learn from magicians to help your startup succeed
4 lessons you can learn from magicians to help your startup succeed

Before you see one Magic trick For the first time a child is filled with excitement and amazement when they think of great opportunities. This is why great wizards know exactly how to get people’s attention and make them believe what they are seeing. Sell ​​one Believe It’s the center of magic and business. Before I became CEO of Perfecto Mobile, I was a magician. The tricks and magical arts that I did in front of people gave me the lessons necessary to be a good guide.

In many ways, to have a startup, you need to have these qualities too. I often turn to them to run my business. Here are four keys from my diverse experiences.

1. Focus on the audience. The most important part of doing business is being aware of the people around you. Their enthusiasm and reactions determine each presentation and cause the magician to correct his messages and focus. The presentations vary depending on the audience. Whether it’s a card trick that impresses a child or a mental trick that attracts adult attention, the most important thing is to sell the impossible.

It took me years to customize my presentation as a wizard and get a message across as an entrepreneur depending on the people I see: a client, partner, investor, or even an employee. It is important to attend every meeting and know that both parties are leaving the meeting benefits. A customer may want to hear how the magic of technology is helping their business. An investor, on the other hand, wants to understand the growth strategy and how they will pay back their investment.

2. Invoke persuasion. A magician has a difficult job: to convince an audience that what seems impossible is actually possible. After all, people know that if you go into a box and get cut in two, you can’t go out without a scratch.

Just like wizards, an illusion that transcends the limits of the human mind, leaders must convince others to believe in their vision, strategy and product in order to follow. Successful companies offer a solution to a problem. A true leader and visionary will try to convince customers to make the purchase before they fully understand why they need it.

For example, do you remember when the first iPod came out? The greatest magician, Steve Jobs, convinced people to buy something they didn’t really need until he showed them. Still, Apple sold 600,000 iPods from its launch in 2001 through 2002.

3. Make it personal and relevant. An important element of magic is that secret, something that the person can see but doesn’t know how it happens. In business, that secret or sauce is related to the value of the company or a unique differentiator. Likewise, a good magician never reveals his tricks and will continue to improve them by adding new ones to the repertoire so that the plot continues to improve.

Businesses need to do the same, continually improving and innovating to create new barriers and distance themselves from theirs competition. Just as change and evolution are essential to success, personalization is essential. Through magic, I have learned that the value of the personal touch is immeasurable and priceless. Seeing the shocked face in the audience or making eye contact with someone in a magical moment is priceless.

4. Share a magical moment. When a tiger appears in an empty cage, when the magician soars into air, when David Copperfield flies over the audience with no strings tied to his body, this is the magic everyone responds to. Having lived in both worlds, I can say that the environment of a startup is very similar.

There is nothing like the moments when the customer understands and agrees with the product, which indicates that the entrepreneur has impressed them or when an investor sees the light, the company’s potential in an idea, dream, technology, etc. sees. There is nothing quite like it when a leader realizes his audience has experienced that magical moment.

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