This billionaire is not just a television personality. She is also a businesswoman who developed her brand and fortune through the decades.
The opinions expressed by employees are personal.
There is no doubt that Oprah Winfrey is one of the most inspiring business figures and, although not everyone can have the success she has, there are some very tangible entrepreneurial lessons that you can get from her career in various companies.
Here are five of my favorites.
1. Success takes time
Many entrepreneurs enter into business thinking they already have the money they need to start a business. But, the basis of a successful company does not happen overnight. It usually takes two to three years to build good foundations that allow your business to move forward.
I use the phrase “TGFO” ( Thank God For Oprah or Gracias a Dios By Oprah, in Spanish) because when the Oprah Winfrey Network started, it took about three years to start up well. If Oprah, someone who had resources and a great brand at his disposal, took three years to start a business, it means that it will take you the same. Make sure you have a plan not only for the birth of the business, but for its growth and to keep you financially in the meantime. Otherwise, you will give up before your company takes off.
2. Promote yourself
People who promote themselves sometimes seem conceited. But I tell you, if you don't 'cackle' what you do, who will? Oprah is a champion of this strategy. He has built a great brand around his name, even as a cover figure for the eponymous magazine.
This makes the brand consistent and clear because almost everyone knows who she is. Take the example of Oprah and dare to constantly promote your personal brand, your business and your services.
3. Work with great talents
Just as Oprah has mastered the art of self-promotion, she has also known how to surround herself with great individuals. Not only does he hire cream and cream from various industries, such as Adam Glassman as creative director of Oprah Magazine, he has also driven the career of designers such as Nate Berkus, therapist Dr. Phil, finance specialist Suze Orman and many more.
By working with great talent, Oprah has greatly improved its offer for its audience. Be sure to hire the best talent (or collaborate with him) and take your business to the next level.
4. Design a good deal
Oprah has always been a great negotiator. He became the star figure on television when he decided to negotiate a portion of the property rights of his program instead of having a large salary. Thus he managed to have the studio where it was produced and buy shares in the distributor. That led her to be a billionaire.
When she decided to become a spokeswoman for Weight Watchers, she also bought a part of the company. The company's stock price has gone up while the presenter's weight has gone down.
Getting a good deal has been one of Oprah's great skills since forever. Study where you can improve your dealings and negotiations to increase the wealth of your business.