Here are some tips that can help you develop an online payment strategy that will help your business grow.
3 min read
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Many companies are in a digital transformation process regardless of their size, business area or development. The idea of selling online may seem intimidating, but in reality it’s a process that can be simple and safe. In addition, there are different ways to do this depending on the needs of each company.
Selling online has the potential to bring your products and services to millions of people. In addition, you can always be available to your customers and receive online payments at any time using the payment methods that are most suitable for you.
Here are a few tips to help you develop an online payment strategy that will help your business grow:
1. Identify your sales channels: You can ask yourself the following questions: Where are your customers looking for you? How do you communicate with them? This can be done through the website, social networks, call center, mobile application, or at your physical point of sale.
2. Integrate solutions to activate these channels: There are different solutions that adapt to the needs of any business. If you have a high volume of online sales and specific debt collection needs, then you can go for specialized integration.
Is your website your main sales channel? You can integrate an online shop via Pluginsas well as a checkout page for your customers. If you don’t have a website yet, don’t worry! You can also send your customers a payment link via mobile messaging or email.
3. Select the payment methods you want to use: There are several payment methods that can be applied to your solutions and sales channels. Payment by credit or debit card is one of the most common as well as bank transfers. However, you can also receive cash payments through the 19,000+ OXXO outlets across the country.
4. Implement your strategy, evaluate the results, and adjust the following: To determine if your strategy is successful, you can evaluate the satisfaction of your customers with the shopping and payment experience. You can also measure the increase in your sales volume in each of your channels and analyze how your customers prefer to pay. Make the necessary adjustments as often as your business’s operations allow to keep growing.
Businesses today need to be able to sell and receive payments online to continue growing in the new normal. There is a lot of information and myths out there that make us feel that entering the digital world is complicated. However, by following these steps, you can implement a strategy to get payments online without complications.