The pandemic accelerated electronic commerce among Mexicans. From grocery shopping to grocery shopping to clothing, electronics and luxury items, everything ranged from the point of sale to the front door. According to the Mexican Online Sales Association (AMVO), the value of e-commerce increased 81% in 2020.
Despite the fact that e-commerce solved a global need to acquire products and even services without risking contagion, it was facing companies with a rapid digital transformation. Because of this, it is now being said that regardless of the industry it belongs to, all companies are technological.
It is important to clarify that a digitized company requires a business model reconfiguration to turn it into an aligned, synchronized and ready entity to respond to the constant changes in consumer habits of the target market, and not like many companies. to have a website and social media.
If your business has overcome the challenges of 2020 and you already had a location that would provide your customers with a good experience, then you need to implement these three technological tools to keep working in this new normal.
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1. ERP in the cloud
Although the economic reactivation begins, the day-to-day business remains the same: fixed costs, billing, accounts receivable and accounts payable, payroll, inventories, etc. and if the correct management was already complicated, this is all the more the case now as we have to use all resources optimally .
The good news is that there is currently Enterprise Resource Planning Systems (ERP). They are the software that is able to take over various internal processes of a company, from production to sales and the vital correct management of stocks.
You may think this type of technology is only used by large corporations or the casual media outlets, but no. Now the reality is that having an ERP system in the cloud will suit all types of businesses, from multinational to SMB, and there are some that are very accessible starting at 300 pesos per month.
Due to its dynamism and its great advantages, any company, regardless of the different processes or the industry to which it belongs, can use this software. There are currently vendors who specialize in implementing ERP in the cloud to meet the management and administrative needs of SMBs.
2. CRM to create effective sales strategies
According to Hubspot, 8 out of 10 new companies in Latin America will not reach the age of three because they do not know the basic rules of customer service. Therefore a CRM (client advisor) is one of the most important tools that any SMB can implement and, above all, it helps you to manage your sales strategies.
A CRM is a system that stores customer and prospect data in order to manage information and provide proper monitoring and service. This tool can be used in both large and small businesses. For SMBs, this can help anticipate needs, increase sales, and create efficient marketing campaigns to attract more customers.
Basically, the function of a CRM is to organize customer databases, to analyze the data in such a way that every contact has a precisely defined profile, to monitor the buying behavior of every contact and to optimize sales strategies. In other words, a CRM is the tool that improves the work of the sales team.
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3. Tools for managing invoices
In 2018, the SAT updated the billing version for the entire country with the aim of improving the quality of the information and the process in its implementation, and most importantly to expose ill-treatment and possible fraud. So knowing exactly how to fill out and manage all of your bills is very important to avoid penalties.
Now, for both you and your customers, you can see what is being billed, how payment is made, and what amounts are outstanding. The advantage of creating electronic invoices is that you are in control of what you are buying and selling, as well as having a better view of your bookkeeping and the direction of your business finances.
Technology is available to everyone today. It was no longer a luxury to be part of the everyday life of small and medium-sized businesses, thanks to models in the cloud and On demand. In addition, there are business software developers who specialize in solving the needs of SMEs. When you own a business, you get the same technological benefits as big companies.
Without excuses, you will be in time to involve your company in the global digital transformation and promote its growth.