The application increases the creativity of the user in a unique way.
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Whether you are an enthusiastic content creator, an entrepreneur with a marketing vocation, or just desperately dreaming that your children will no longer do stupid dances found on the Internet, I have news for you: TikTok will not be that fast disappear.
Social media apps come and go, but video content consumption continues to grow. The hours spent on content consumption on a smartphone are on the way to exceed the hours spent on television, and the current quarantine should accelerate these consumption trends.
Take a look at the impressive growth statistics from TikTok::
- At the time of writing, TikTok is the most downloaded free social media app and the second of all app downloads only after zooming.
- US users make up 20 percent of all TikTok earnings
- According to an online research project by the Influencer Marketing Hub, the engagement rate at TikTok is higher than on other social media platforms (higher than Instagram and five to ten times higher than Twitter, depending on the account size.).
- TikTok is a triple threat because it combines seamless video creation, an entertainment-based social network, and one-touch syndication options.
Why TikTok is the new Instagram
Instagram’s secret sauce at the time of its 2010 debut was that users without previous photography experience could instantly take beautiful pictures and share them on a social network. Consumers can apply filters and express their lives visually from the palm of their hand.
Just 18 months after launch, Facebook acquired Instagram with $ zero in sales at the time for $ 1 billion, a risky game that many analysts today consider to be the purchase of the decade. The time Instagram users spent on the platform continued to increase in the following years and has only recently stabilized.
TikTok offers a similar skill acquisition experience, only this time its users can become seasoned cameramen. Everything you need to create a multimedia experience, from trimming clips to adding soundtracks and filters, can be done entirely in the app and easily shared with friends. This is the key to extending the time spent on the platform (and potential potential advertising revenue for TikTok’s parent company, ByteDance).
Here are three key components of the TikTok interface that will ensure their popularity for the coming months and years.
1. The TikTok content editor is native
The functions of the app for taking pictures, for quickly cropping and joining clips as well as for inserting music and speech effects at the push of a button make them a hobbyist’s dream. If you are new to TikTok:
- Videos are 15 seconds long, but users can create a chain of up to four 15-second segments at a time
- Videos can be shared publicly, sent to selected accounts, or remain completely private
- Tagging other accounts, hashtags, and saving videos in your own albums are part of the ecosystem
The trim function is particularly attractive because it enables the creators to create a storyboard from a video and then quickly create and publish a finished product.
2. The TikTok feed is used to create viral videos
The TikTok homepage is much more like Twitter than Facebook or Instagram. Viral videos with a large proportion are moved to the top of the line and include the feed. You’ll see one video at a time (although you can browse specific topics or hashtags on the Discover tab).
This is part of TikTok’s competitive advantage: Endless prompts make it easier to participate because you don’t need anything interesting to talk about to get started. Performance-oriented videos are embedded in the TikTok DNA, especially after ByteDance acquired the lip sync app Musical.ly in November 2017 and incorporated its functions into the TikTok experience.
Entertaining dances and challenges with hashtags are spreading at a rapid pace, and the value of entertainment is paramount at TikTok. The result is that Burrow users like to go under, and that’s good news for potential advertising revenue.
3. TikTok assets are easy to publish
Everett Rogers, professor of communication and author of the popular book Spreading innovations From 1962, he divided users of new ideas and technologies into five categories: innovators, early adopters, the early majority, the late majority and stragglers.
Rogers’ research cites both effective communication channels and a social network as factors for spreading ideas, and TikTok is doing so at full speed. Although innovators and early adopters together make up only 16 percent of the population, the app’s option to syndicate both the videos created by a person and the videos they discover (such as the Instagram story feed) make app content accessible to others , large target groups TikTok content is already being created as vertical videos. One-touch syndication of Instagram Stories is therefore very simple and will likely contribute significantly to the organic growth of platform users.
Whether you’re a content creator or more of a social media fan, you’ll likely learn from TikTok in the coming months and years. Consider getting into fashion, even if it’s only for inspiration and watching the latest 15-second videos that seasoned users around the world are now creating.