Read for 7 min
Sergio Granada, CTO of Talos Digital
Organizations have seen major changes as technology advances, not only because they can automate processes, become more efficient, and cut operating costs significantly, but also because they open doors to much larger markets and new strategies that drive business.
Digital tools have become one of the main channels through which large and small businesses grow to spend large sums of money on traditional advertising. This was the main source of disclosure years ago when the internet didn’t exist or when it didn’t exist. It had enough power to reach millions of people like it does today.
Although many digital tools have been available for a number of years, many companies have not implemented them to bring their companies to this technological level, where they can find greater opportunities to grow and work as they have done since their inception . to use.
The arrival of the corona virus, however, changed radically, testing thousands of companies around the world who were in some ways unwilling to face an economic pandemic, and even less to operate in times of preventive intervention by many countries in the world World were arranged. This endangers the global economy and therefore many companies that have not yet started to implement the digital transformation.
Many companies have seen the gaps, among other things, in relation to digital solutions and commercial movements on the Internet. In this way, small, medium and large companies have improved their digital strategies and started using digital platforms to meet the needs of their customers. There are three reasons why COVID-19 will accelerate digital transformation in companies:
1. The corona virus will expand the culture of remote work as part of the business culture
Organizations are bound to potentiate remote work, where their employees can work from home with the tools they need, and which enable them to perform their functions online via digital platforms, that is, many of the jobs they have been doing physically carried out and must personally change the processes.
This forces companies to provide digital self-management tools for customers with which each customer can make purchases or other types of transactions, and offers remote advice as an integral part of customer self-management via mobile or desktop devices. All digital support can be done for customers and users to be provided. The corona virus will incorporate digital transformation as a strategy in the corporate culture of the company, which enables employees to achieve a certain type of flexibility in addition to increasing performance, since, according to Forbes, 29% of remote employees state that they are more happy that the workers who have to be in a fixed place.
2. Companies will shift their developments much more towards the cloud and will be able to digitize static processes from the past
The migration of processes to the cloud will be of crucial importance for companies, since working in digital spaces, in addition to changing traditional behavior, also enables the use of more innovative tools. However, business leaders need to ensure that this transition is gradual and strategic. Here they can ensure that the company’s employees and team generally have all the knowledge they need to work more digitally.
Digitization may also require an update level. For example, companies need to be able to offer courses, tutorials, consulting companies, and other training tools so that employees have the knowledge they need to work in the virtual realm.
Companies like Google, Microsoft, and Zoom offer free features for their communication and collaboration tools that let you create a remote work policy to create daily records, task-based jobs, and various individual plans for personalization. Type of telework.
3rd COVID-19 related quarantines force customers to move around in the digital space and thus securely purchase the required products, which changes the paradigm of customer-company interaction
Perhaps one of the clearest examples is Amazon. This company broke the physical business paradigm when it started operating in the United States in 1995. Jeff Bezos, its founder and now one of the richest men in the world, used disruptive strategies to change users’ buying habits and prevent people from having to go to physical stores to buy a product, customer-business interaction paradigm .
Netflix is another example of digital transformation. The company has changed the way people view and enjoy audiovisual content, and offers a novel, subscription-based platform for streaming online content that can be viewed directly on TVs, computers, and devices. People’s phones are also changing the way people go to shops to buy or rent a movie to watch at home, and innovate with the artificial intelligence-based content recommendation system.
According to Marc Benioff, CEO of Salesforce, “Every digital transformation begins and ends with the customer”So many new companies are using similar models E-commerce and digital platforms are a new way to make remote business more effective, reduce costs and improve the customer experience.
City traffic, pollution, long travel times mean, among other things, that people do not want to move from one place to another every day. In addition, remote working also helps the environment with pollution problems. It’s no secret to anyone that most people shop online. So the buying habit has changed and continues to change. Companies that do not look at this side will lose a large part of the market in the future or run the risk of being far below the level of their competitors, who are advancing at the same pace as technological instruments.
After all, remote working is an example of a business transformation that works on multiple levels. It fulfills the needs of employees, offers companies new resilient and adaptable ways to get involved in their work, and offers economic value to the various companies that are present in the virtual world.