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Strange things It’s a great series, although there will be those who say otherwise. I saw it because it was useful for my research on transmedia narratives and practices and, to be honest, gave me more than I expected in terms of entertainment. Of course, the series appealed to nostalgia, to the lost and rare decade that Generation X and millennials have left us since then Karate kid, Michael Jackson and Bon Jovi.
Nostalgia went a long way towards achieving the original goal, but a pleasant surprise was how late millennials and centennials fell in love with it.
I am not going to spoil the series, and even less know that the fourth season filming began in September 2020 and that with great confidence it will be online by 2021 Lady’s Gambit dethroned it as the most watched Netflix series, Strange things In 2019, it broke the audience record for the streaming platform in its entire history.
So what can an entrepreneur learn from? Strange things? We could talk about Elf, Demogorgon, or even Jaime Maussan’s raids, but it doesn’t go there. The lessons now focus on producing and planning a successful product.
1. Be open to your mentors
Gif: via GIPHY
Netflix has done many things since its inception. Demanded the Status quo Blockbuster with the business model. It promoted streaming, created binge watching, or created marathons. She became a content producer. He let algorithms make decisions about productions and broke the fourth wall House of cards and broke taboos on the subjects the series could deal with Orange is the new blackas well as with Sense 8.
When brothers Matt and Ross Dufffer wrote the Montauk script, they were rejected by 15 networks in the US. The plot was good, but everyone believed that not using pubescent children and teenagers as characters would not work. When they got to Netflix, they bought the rights very early and gave them full ownership.
And all that stuff for what? Here’s the first lesson: Netflix changed certain details of its script as well as the setting: they created a fictional city and it was a success.
The editor-in-chief of this website keeps repeating one sentence: Fall in love with the problem, not your solution. The Duffer brothers had gold on their hands, but they listened to their mentors, the streaming and production directors of the world, and therein lies the result.
Lesson 1 Bis: To complete this lesson it is important to mention that 15 chains rejected them, fifteen! And why did they do it? The answer is simple: because they did something different. The 1Bis lesson I want to teach you is how to get support, audience, and funding from people who are focused on your creation, product, or innovation.
If what you do is different, if what you create challenges the traditional market, seek support from other people who have a vision similar to you to help you grow
2. When you start an innovation, make as much noise as possible.
Gif: via GIPHY
When we millennials were young, we had to wait a week to have another episode of our favorite series. In the summer we had an off-season running marathons on the series or repeating the episodes, and after almost three months we had a new season. In addition, the seasons were long, at least 18 episodes, at most 26.
With Amazon, Disney +, and Netflix, we have seasons of 8 to 13 episodes that we’ll end in three days – or one night. It will be a year before our next season comes out. What to do in the inter
Since the second season Strange things released a video game for mobile devices that was initially free that allowed you to explore the world of Hawkings, Indiana from each character’s perspective.
After having had resounding success with the series, the console video game came along as well as an immersive Mexico City experience that made fans fall in love. In addition, the production created two podcasts: one from W Radio, which simulated the radio soap operas of the past, and one that served more as gossip than telling behind-the-scenes anecdotes.
3. Use various means to satisfy them and keep your attention on time
Gif: via GIPHY
The academic-theoretical part states that “a medium no longer satisfies the user’s need for entertainment” (Jenkins, 2006). Practice ensures that we need to reach as many viewers as possible and as we can.
Strange things and Netflix has expanded their narrative well from season two. In addition, from the start, at least in Mexico, they used Jaime Maussan to promote the first season on YouTube.
In the practical part, I agree that we all have to achieve, but we have to do it well. The theory is real, a single medium no longer fulfills and if we believe that the audience has an average of five social networks, we have to reach the audience with certain content.
Practice is the problem: if you post a tweet on Facebook, people will likely see it, but it’s not the content they expect and sooner or later they’ll get bored.
As a business owner, you need to choose your battles (and your social networks). As a startup, you don’t give your life to do your job, manage networks, innovate, and run, but maybe you just need to talk to specific audiences as investors in the beginning and then you will fight. And it will take time, but you will be satisfied.
How do you maintain your attention over time? Well, it’s not that easy, but you need to get attention from your target audience. A Uruguayan friend just funded his startup with a Kickstarter, I’ll talk about that later, but the way he brought money into his project was by constantly giving updates on Instagram.
He made bi-weekly videos, tagged his followers, but also his donors. I would tell them how the prototype went, show them crowdsourcing screens and have the project designer explain the challenges.
And you, what do you want to learn from? Strange things?