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When I started as a speaker and coach in 2001, I thought that charging for speaking was completely out of reach for a “normal” man like me. I thought you had to be a famous soccer coach or a five-time bestselling author New York Times.
But as I’ve learned over the years, getting paid lectures is not as difficult as you might think. Why? Because outside of professional sports, where college players are recruited into professional ranks, professional discourse is one of the few industries in which “the powers” have a vested interest in attracting new people.
In other words, if I am a meeting planner, there is no way I can bring the same speakers to this year’s annual conference as last year. It seems to the participants that I won’t do my job unless I bring in new names and faces every year.
So if I am a meeting planner with an all-day event, for example two important points (morning and noon) and eight seats, I have a total of 10 places to fill. But as we said before, I can’t use the same 10 people I had last year or the year before. That means I have to find competent paid speakers from # 21 to # 30 on my list for my 2020 conference. And that is the challenge that a meeting planner faces at conferences every year.
Assume there are a total of 100 events per year that you could speak to based on your experience. And since this is not the first year of the conference, the conference planners already hired the first 1,000 speakers for these events in 2018 (remember: two important points plus eight seats = 10 speakers, multiplied by 100 events in total) and the next 1,000 in Year 2019 because they can’t hire the same people twice. That means if you are one of the decent speakers in your field in 2001 that conference planners know about and you can put yourself on your radar, you too have the chance to get paid to speak at your next event.
This is a very simplified example, but I think the idea is understood: you can actually be paid to speak without being a super famous person. What can you do now to get paid speaking engagements? I’m glad you asked.
Step 1: Create a convincing title for your presentation
Photo: Product school about Unsplash.
I cannot stress this enough because for most speakers they stumble here. Think of the title of your lecture as an oral equivalent to the cover of a book. And although we all know that you don’t want to judge a book by its cover, it’s fair to say that an attractive cover and an interesting title will help you find a book on the shelf.
The same applies to conference planners. You see hundreds of potential speakers every month, so you want a title that jumps off the page. Personally, I am an “like” myself. “How to get the surplus without doing too much” and “How to speak so others can listen” are some of the titles I use a lot. It turns out that meeting planners are interested if you solve a relevant “How to” problem.
Step 2: Create a description of your presentation that appeals to the customer
After you’ve created a compelling title, the next step is to work on the actual description of your talk. This doesn’t have to be difficult either. As long as you can describe your topic in the context of a problem that your lecture will solve for the audience, it’s okay. Here is an example from my talk on “How To Do More Without Doing Too Much”.
Have you ever felt that you have so many things that you don’t know where to start, let alone whether you do everything or not? Don’t say more because popular bestselling author and writer Brian Hilliard gives some tips and tricks to do things … without killing you!
See what I did I wrote the description in the context of a problem that I think many people are facing and then presented my talk as a possible solution. Pretty easy, isn’t it?
Step 3: Mark yourself as a paid speaker
Before we hire a highly developed PR firm to “brand” you as a paid speaker, let’s go back a little. I’m only talking about a page on your website that successfully positions you as a paid speaker. This page could look like this:
Concentrate on your professional profile
A description of your conversations
A list of some customers or appearances you previously had (optional); and
A video of you speaking in front of an audience.
And this is. Our only goal here is to show people that you do this for a living and that if they hire you they can be sure that you are a competent professional who knows not only what you are talking about, but they Information can also provide a fun way
The bottom line is that charging doesn’t have to be difficult for speaking. It may be, but like most things in life it doesn’t have to be that way. If you really want to go out and receive invitations to speak, you really only need to do a few things to get moving. So don’t be confused: someone with similar experience at this time is paid to speak. And my question is: why can’t this person be you?