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12 technology companies are involved in the second edition of Pitch Up in Cordoba

October 28, 2020

Last Tuesday, October 20th, the second edition of the training program for technology-based companies called Pitch Up! Twelve companies from five different countries take part in this opportunity: Argentina, Costa Rica, Colombia, the Dominican Republic and Mexico.

This training is organized by the innovation laboratory of the municipality of Cordoba (CorLab) in collaboration with Incutex, Alaya and Capital Partner. The aim is to connect and create positions between technology companies and investors through a space for training and skills development. It is a free program that prepares entrepreneurs to introduce their projects to investors.

A very important aspect is that the two main venture investment institutions in Cordoba, Alaya and Incutex, come together to contribute to the local ecosystem and offer high quality training to professionalize local startups.

The training lasts three consecutive weeks

12 technology companies are involved in the second edition of Pitch Up in Cordoba
12 technology companies are involved in the second edition of Pitch Up in Cordoba

The training takes place over three consecutive weeks and the entrepreneurs are working on developing indicators and presentations that will make it easier for them to get private investments to scale their projects.

During the first meeting, Incutex’s director and co-founder Walter Abrigo developed the key concepts for indicators that can be used to measure the growth of projects.

“Investors consider the ability to develop experiments and master entrepreneurial learning” Abrigo noted that it was possible to make decisions based on the data collected from the projects. And he warned against being fooled by “futile metrics” such as the number of users or the amount of revenue, especially in the early stages of a company.

This program ends with a final presentation of the five best projects in the program in front of a jury of investors and is open to the community.

Dr. For her part, Alejandra Torres, Minister of Planning, Modernization and International Relations of the Municipality of Cordoba, remarked: “It is important to continue to work with organizations of the technological entrepreneurial ecosystem in order to promote the knowledge economy in our city and the generation of global and innovative companies”.

12 companies among 50 technology companies

The 12 selected startups emerged from 50 technology companies that applied for the initiative from September 19 to October 12under the criteria of exponential business models, traction, team, value proposition and innovation.

Among the 12 selected startups, we will mention a few:

  • The xeSchool (Córdoba, Argentina): Comprehensive system with which educational institutions can digitize all their processes and only pay for what they use.

  • BEEVAI (San Francisco, Argentina): It is a service that combines beekeeping knowledge in software with IOT sensors in beehives to ensure pollination in crops.

  • Payufy (Córdoba, Argentina): People who work in a company can collect their (earned) salary in real time without the discomfort of asking their boss. No costs for the company.

  • Browix (Córdoba, Argentina): It is a real-time human resources management platform that can be used to plan working hours, geolocate employees and track the progress of tasks.

  • Loto Punto (Bogotá, Colombia): Multipurpose transaction kiosk that can be installed in remote areas to process payments, purchases and bulk consumption services using Internet of Things (IoT) technology and to serve non-bank users.

  • Conectora (Santo Domingo, Dominican Republic): Digital platform to promote content related to entrepreneurship, innovation and human development, aligned with the 2030 Agenda.

  • The public parliament of the Misiones in Argentina proposes a financial program using blockchain technology


It is a space to experiment with new ways to generate public value, improve relationships with citizens, and provide new channels for participation and collaboration based on the implementation of agile working methods. At the same time, it functions as a transversal support system for the management of innovations in other areas of government.

All of this is done in collaboration with multilateral organizations, universities, social organizations and entrepreneurs.

CorLab strives to generate this type of activity as it understands that the growth of innovative companies has a strong impact on dynamizing the socio-productive matrix. This is all the more true if the solutions of these projects are positively linked to the environment and social inclusion.