According to US attorney Ken Paxton’s class action lawsuit, a lawsuit was filed for monopoly practices.
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- According to the complaint, the search engine “engaged in false and misleading acts in selling, buying and auctioning ads for online views”.
According to data from New York Times, Ten prosecutors accused the company of illegally abusing its technology monopoly in its advertising offering.
According to a testimony from the Texas Attorney General, Ken Paxton, who heads the group, has confirmed that the tech company maintains “anti-competitive behavior, exclusionary practices and misleading representations regarding its role in the online display advertising industry.” .
According to the complaint, the search engine “engaged in false and misleading acts in selling, buying and auctioning advertisements for online views”, thereby reducing content monetization for publishers and increasing advertising costs.
He Texas Attorney General likened the tech company’s stock to baseball: “If the free market were a game, Google would position itself as a pitcher, batsman and referee,” he said in a Twitter video.
Along with the attorney, the complaint is signed by attorneys from Arkansas, Idaho, Indiana, Kentucky, Mississippi, Missouri, North and South Dakota, and Utah.
On the other hand, Google considers the prosecutor’s allegations to be “unfounded”. equally certain that “the prices of digital ads have fallen over the past decade”.
According to eMarketer Google and Facebook Currently control half of the advertising market on-line Worldwide.