Creating a pitch to raise investment is not an easy thing and should be taken with great seriousness and professionalism if you really want to succeed in the survey.
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Creating a pitch to raise investment is not an easy thing and should be taken seriously and professionally if you really want to succeed in the process. For this, I want to list the 10 main steps that every entrepreneur must follow to the letter:
Step 1. Identify well the unions or clubs of angel investors that exist in your country, verify their track-record and approach them to help you properly link the investors that best suit your needs. Also look for all the pitch and entrepreneurship events in your country and sign up as much as possible.
Step 2. Create a funny story that represents the problem you are solving, through storytelling you can better capture the attention of investors as if they were watching a movie in the cinema. Remember that we are fascinated by funny and especially mysterious stories.
Step 3. Understand very well what you are going to use the investment. For this it is necessary to design a financial projection that makes sense where we specify in what you are going to use the investment you receive, as well as the possible income or realistic sales that we can count on the invrsionists during the next three years of the startup's life.
Step 4. Use a professional presentation editor such as Power Point and Keynote to build your support presentation, where you explain the following key points with the following information on each page:
- Page 1: Logo – Welcome, introduce your team and your company's brand.
- Page 2: Problem – Explain with a story the problem you are solving.
- Page 3: Hard data – Sustains the problem with graphs or statistics from reliable sources.
- Page 4: Solution – Present the innovative solution with a tweet pitch (140 characters of information).
- Page 5: Product – Explain the two main competitive advantages of your product.
- Page 6: Competition – Show that you identify your competitors perfectly.
- Page 7: Finance – Explain basically the sales and break-even point of your company.
- Page 8: Market – Describe the size of the market and the goals for the future of the startup.
- Page 9: Investment – Mention the amount of investment requested and the equity stock to offer.
- Page 10: Questions – Thank the public for the time granted and answer the questions and doubts.
Step 5. Use your artistic gifts or better hire a graphic designer to help you polish the design of your PowerPoint or Keynote presentation. Remember that the image is very important and a good clean design with little text speaks well of you.
Step 6. Always export your presentation in a PDF, never send or use an editable presentation such as PowerPoint, Keynote, Word, etc. This can cause the sources to change or the elements to move when they change computers, remember that during the pitch event, there is no time for changes or searching for sources.
Step 7. Remember that the graphic presentation is only a support for your verbal presentation. Do not read, practice and learn from memory every stage of the pitch. This is like being a singer and preparing for a concert, the more you practice, the better your presentation will come out. Use a mirror and record yourself with a video camera so you can self-criticize and perfect your pitch.
Step 8. Do not move your body or hands much, this can distract the attention of investors, do not wear very extravagant clothes with very bright colors, dress casual-formal to give a good presentation, remember that you are looking for professional investment to boost a Company, it is not a school event.
Step 9. Create an investment teaser so that it can be delivered to investors before your presentation. This is just a sheet ( one page ) where you explain in detail your startup with the following information:
- Company logo and company name
- Product description (the company's mission in 140 letters)
- Founders (Name and small trajectory)
- Industry or sector in which the startup is located (software, biotechnology, health, etc.)
- Problem to solve supported by hard data and reliable sources.
- Target audience and national and world market size
- 3-year summary financial projection table (annual sales and EBITDA)
- Amount of investment requested
- Equity offered (stock amount to sell)
- Contact details of the entrepreneur and address of the company.
Step 10. The time has come to get on stage: be clear, concise and relaxed when presenting your pitch. It is a key opportunity that you can not miss, remember that the objective of a pitch event is not that you sign a check, is to raise the interest of as many investors as possible, and that these dedicate you a few minutes down the stage during networking so you can get a second interview in your office to talk more in detail about your startup. Do not be discouraged if the pitch did not go as you expected, keep practicing and participate in the largest number of pitch events in which you can participate, this will make you more professional, and more people can meet you until you reach the expected results.