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The opinions of the employees of s You are personal.
What is the first thing that draws your attention when you receive an invitation to a lecture, class, or conference? The title.
Perhaps the speaker is also relevant, especially if he is a reference in his work. However, the title primarily defines the interest you will have in our complex system of care and decisions.
The way you call your conferences, lectures and public exhibitions directly determines the attention and intent that the public will give you.
So, when designing your next presentation, consider several options for the title so everyone knows from the header:
If you follow these three parameters, you will be closer to attracting public attention so that they are interested in your proposal.
The professionally structured content with a very good start and end and a strong knot, the duration, the flow of information that you reveal step by step, the dynamics and the interaction with the public are relevant when you are already in action.
However, the previous step in the conception is far from just preparing your material, because although it is the substance that feeds your entire presentation, it is perceived as another if it is not convincing and conspicuous.
Conviction: the key element
Classic titles of presentations like “transformations in the insurance market”, “salary advantages”, “competitiveness, scope and markets” say practically nothing: it is necessary to be captivated to convince.
It’s about the ability that people have to convince others to do something they didn’t consider.
There are many techniques to achieve this, including those summarized in the six principles of influence of specialist and author Robert Cialdini:
Principle of coherence. Everyone has to be consistent between the motives and the discourses that accompany their actions.
Principle of reciprocity. People tend to feel that they have to give back the favors they are given.
Scarcity principle. If the availability of something is limited or runs out in a short time, it is usually more attractive to those interested.
Principle of social recognition. It is often believed that the majority in the social imagination choose the best option.
Principle of authority. If someone is an expert in their field, it is easier for them to influence others than someone who is not.
Principle of sympathy. Sympathetic people are more likely to convince with someone we don’t like or who just doesn’t get our attention.
5 things you should avoid in the title of your talk
To be more assertive, more direct, and to reinforce your message, I recommend avoiding the following:
Technical words that only a few know.
Too long in the titles and that the central idea is not grasped.
Try “you” in the title: It’s totally old.
Enter the heading as if it were a scientific paper.
Direct or indirect intimidation or assault.
10 techniques to convince with the titles of your lectures and presentations
Glenn Carstens-Peters on Unsplash
1) Title with a question
The mind responds better to questions that invite curiosity and reflection. You can be simple and direct.
Examples: How can you be more productive every day? Is the home office here to stay?
2) Offer practical solutions
We all want some recipes or advice from experts or professionals on a particular topic.
Examples: The keys to title your lectures and presentations; Proven strategies for professional success.
3) Include numbers
This formula of titles helps the public structure in advance what you will be presenting.
Example: 7 ideas to negotiate something; The 3 steps to convince the public; This led to 90% success for Latino entrepreneurs.
4) Short title
Make an impact with short headings, between one and three words, which are very easy to understand. Directly and to the point.
Important: In general, a short copy or a download with an explanation is attached to each title. In this case, it is highly recommended.
Example: re-evolution; Achieve positive effects.
5) just do it
Titles must be read and interpreted quickly. It’s not the same thing to call “193 alternatives to solving x-things” as “200 ways to solve x-things”, although you round up the figure figuratively.
6) magic words
The human brain loves certain terms that arouse its curiosity. If you integrate them into your titles, you can achieve more persuasiveness and impact.
Some are: simple, new, free, discover, know, act, you, secret, lie, revealed, benefit, discount, exclusive, tricks, keys, ideas, practical, release, incredible.
7) Double interpretation
There are headlines in the press that address more than one interpretation and can attract attention.
Example: 10 revealed lies of x thing; 5 direct ways to fail so you can multiply your success by 5.
8) Create a desire to know more
The fear factor is a very important attraction for people who are interested in your lecture or conference.
Example: Someone has to say: (something like that); finally it became known: (something); OMG: What you didn’t expect (something like that).
9) Justify that they are listening to you in the first person
In this case, you will synthetically ask why you need to hear what you need to share.
Example: This is how I did it … (the success you had); how to break 3 times and be successful.
10) Generate conversations
We are in a social world; And if you can get interested people to talk about your conversation, you have a better impact on the call.
Example: Your friends won’t want to miss it: (something like that); Dedicated to your enemy: (such an overcoming, success)
In this way, your presentations have a greater impact and you can use these titles “with a punch” so that more people are interested in your topic.